Starter
Starter makes licensed sports apparel, best known for the satin and pullover team jackets that spread from stadiums into 1990s hip-hop and streetwear. Founded by David Beckerman in New Haven, Connecticut, in 1971, it began with high school uniforms before securing MLB licensing in 1976, then NBA, NHL and NFL deals. Current output covers team jackets, hoodies, tees, joggers and caps carrying club marks and the star-and-arrow logo, plus non-sports tie-ins such as Coca-Cola. The trademark sits with Iconix Brand Group, with distribution through mass retail and starter.com.
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