Puebco

Puebco is a Japanese design label founded in Tokyo in 2007 by Hirotaka Tanaka, spanning bags, accessories, garments and home goods. The brand builds products from salvaged and deadstock materials, including decommissioned military tents and uniforms, mail bags, parachutes, truck upholstery and repurposed school shirting, leaving visible wear, uneven stitching and stencil markings intact. Signature items include shirt-fabric totes, parachute shoulder and document bags, and utility pouches, made in small batches. Puebco runs its own Tokyo-area shops and sells through independent lifestyle and menswear retailers such as Cultizm, Goodhood and Hansen Garments.