Brand profile
Represent 247
Performance activewear line from British streetwear label Represent, blending technical training kit with elevated streetwear design.
ManchesterOrigin
Athleisure / SportswearStyle
$$Price
Similar to Reigning Champ, Under Armour, Nike →
What to know about Represent 247
Born from the founder's training
It is the 2020 activewear offshoot of Manchester streetwear label Represent, started out of co-founder George Heaton's own gym routine rather than as a licensing exercise.
Built for hybrid, not lounging
Technical tees, shorts, base layers, running kit and light outerwear aimed at gym, hybrid and endurance work, backed by a Team 247 roster in HYROX, CrossFit and ultrarunning.
Cheapest way into Represent
Sitting at a lower price tier than the main line, 247 is the group's fastest-growing division and did a PUMA collaboration in December 2024.
Looks from Represent 247
Shop Represent 247 →
Men's Dna Graphic T-Shirt in Flat White, Size X-Large$57
Men's Torch Crop T-Shirt in Washed Black, Size Small$74
Men's Polar Fleece Headband in Black$55
Men's Torch Crop T-Shirt in Bleach Wash, Size X-Large$58
Men's Represent Team 247 Star Print Oversized T-Shirt in Flat White, Size X-Large$53
Men's Dna Mesh T-Shirt in Flat White, Size Small$40Shop Represent 247
Shop all Represent 247 ↗Available atEND.
If you like Represent 247
78% matchReigning Champ
Logo-light elevated gym basics, Canadian-made
73% matchUnder Armour
Pure training focus: compression, HeatGear, hybrid kit
70% match
68% matchFear of God ESSENTIALS
Same muted, elevated streetwear palette off-duty
Keep exploring
Brand facts
Represent 247 is the performance activewear line of British luxury streetwear label Represent, founded in Manchester in 2011 by brothers George and Mike Heaton. Launched in 2020 out of George Heaton's own training routine, 247 produces technical tees, shorts, base layers, running kit and light outerwear engineered for gym, hybrid and endurance work while retaining Represent's elevated streetwear look. It backs a Team 247 athlete roster spanning HYROX, CrossFit and ultrarunning, released a PUMA collaboration in December 2024, and is the group's fastest-growing division. Parent Represent sold a minority stake to investment firm True in November 2024.
- Founded
- 2020
- Origin
- Manchester, United Kingdom
- Price
- $$
- Facts checked
- August 2026
- Styles
- Athleisure / Sportswear, Streetwear
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