Brand profile
Represent 247
Performance activewear line from British streetwear label Represent, blending technical training kit with elevated streetwear design.
ManchesterOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price
4 brands like Represent 247 like Reigning Champ, Under Armour, Nike →
What to know about Represent 247
Represent 247 is the performance activewear line of British luxury streetwear label Represent, founded in Manchester in 2011 by brothers George and Mike Heaton. Launched in 2020 out of George Heaton's own training routine, 247 produces technical tees, shorts, base layers, running kit and light outerwear engineered for gym, hybrid and endurance work while retaining Represent's elevated streetwear look. It backs a Team 247 athlete roster spanning HYROX, CrossFit and ultrarunning, released a PUMA collaboration in December 2024, and is the group's fastest-growing division. Parent Represent sold a minority stake to investment firm True in November 2024.
Looks from Represent 247
Shop Represent 247 →
Shop Represent 247
Shop all Represent 247 ↗Available atEND.
If you like Represent 247
78% matchReigning Champ
Logo-light elevated gym basics, Canadian-made
What changes: Heavyweight cotton terry rather than technical performance fabrics
73% matchUnder Armour
Pure training focus: compression, HeatGear, hybrid kit
What changes: Mass-market performance branding, none of the streetwear polish
70% matchNike
Broader running and training range with lifestyle crossover
What changes: Global scale, footwear-led, far less niche styling
68% matchFear of God ESSENTIALS
Same muted, elevated streetwear palette off-duty
What changes: No performance engineering — cotton loungewear only
Brand facts
- Founded
- 2020
- Origin
- Manchester, United Kingdom
- Price
- $$
- Focus
- Unisex
- Styles
- Athleisure / Sportswear, Streetwear