{"pillar":"Under Armour","rows":[{"name":"Nike","score":95,"style":"Athleisure","price":"Med","whySimilar":"Nike shares almost identical market positioning with Under Armour, particularly in terms of style, materials, and cultural impact."},{"name":"Gymshark","score":87,"style":"Athleisure","price":"Med","whySimilar":"Gymshark shares a similar athleisure style and fits designed for both performance and leisure."},{"name":"Lululemon","score":84,"style":"Athleisure","price":"Med-High","whySimilar":"Lululemon offers a comparable athleisure style with high-quality performance fabrics and true-to-size fit."},{"name":"BBUC","score":84,"style":"Athleisure","price":"Med-High","whySimilar":"Strong overlap in style, silhouette, and material usage, especially in performance and synthetic fabrics."},{"name":"Reebok","score":82,"style":"Athleisure","price":"Med-High","whySimilar":"Similar style and materials, with overlap in silhouette and fit."},{"name":"Nike","score":81,"style":"Athleisure","price":"Med","whySimilar":"Nike provides a similar blend of athleisure aesthetics and high-performance materials suited for athletes."},{"name":"Koral","score":80,"style":"Athleisure","price":"Med-High","whySimilar":"Aligns with Under Armour in style and materials, with a strong focus on performance and fashion."},{"name":"Alphalete","score":79,"style":"Athleisure","price":"Med-High","whySimilar":"Alphalete shares the athleisure approach with a focus on performance-oriented designs."},{"name":"Adidas","score":78,"style":"Athleisure","price":"Med","whySimilar":"Adidas features similar athleisure styles and strong performance-oriented footwear and apparel."},{"name":"Attaquer","score":78,"style":"Athleisure","price":"Med-High","whySimilar":"Shares premium positioning and bold style, with focus on high-performance materials."}]}