Air Max
The visible-air running line — from the Air Max 1 and 95 Big Bubble to the Dn8 — is Nike's most recognisable sneaker franchise.
Explore Air Max →Brand profile
Nike
American sportswear giant behind Air Force 1, Air Max, Dunk, Jordan and Converse, now rebuilding around a sport-led strategy.
BeavertonOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price
26 brands like Nike like Adidas, New Balance, ASICS →
What to know about Nike
Nike is a publicly traded American sportswear company founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, renamed Nike in 1971 and headquartered in Beaverton, Oregon. It makes performance and lifestyle footwear, apparel and accessories, with Air Force 1, Air Max, Dunk and Pegasus as core franchises, plus the Jordan and Converse labels. CEO Elliott Hill, appointed October 2024, is running a "Sport Offense" reset that reorganised staff into sport-specific teams; Nike sold its RTFKT digital unit in December 2025.
The pieces that define Nike
Shop Nike →ACG
All Conditions Gear translates Nike's performance tech into GORE-TEX trail boots and technical outerwear that define its outdoor side.
Explore ACG →Shox
The column-heel cushioning system is a cult Y2K Nike icon, still running across R4, TL and Ride 2 silhouettes.
Explore Shox →Shop Nike
Shop all Nike ↗Available atSSENSE · Lost & Found · END. · Rooney
How Nike fits
Overall fit
true to size
Most shoppers find Nike broadly true to size, though fit varies noticeably between silhouettes and some models are known to run narrow or half a size long.
Tip: Order your usual size for most apparel and footwear, but check franchise-specific notes as some sneakers run narrow or long.
High confidence · based on 50 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| T-shirts & graphic tees | true to size | regular | Take your normal size; performance Dri-FIT tees run slimmer than cotton lifestyle tees. |
| Hoodies & sweatshirts | slightly large | relaxed | Consider sizing down if you want a trimmer fit, as many Club and Tech Fleece hoodies wear roomy. |
| Trousers & pants | true to size | regular | Buy your usual waist; joggers and Tech Fleece pants sit fairly true with tapered legs. |
| Jackets | true to size | regular | Order your normal size, and size up if you plan to layer heavily underneath. |
| Sneakers | mixed | medium to narrow width with a snug toe box on some models | Air Force 1 and Air Max often fit large so many go down a half size, while runners like Pegasus tend true to size; wide-footers should check width carefully. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Nike
See all 26 brands like Nike →
92% matchAdidas
The other sneaker giant: terrace classics over Air units
What changes: More football/terrace heritage, stronger fashion collabs
85% matchNew Balance
Dad-shoe lifestyle running with US-made premium tier
What changes: Less hype-driven, narrower apparel range
80% matchASICS
Japanese GEL running tech with archive Sportstyle lifestyle line
What changes: Runner-first, minimal apparel and no basketball legacy
76% matchReebok
80s court and basketball archive at lower prices
What changes: Licensed brand, far less performance R&D
Nike fit questions
Does Nike run big or small?
Nike fits true to size. Order your usual size for most apparel and footwear, but check franchise-specific notes as some sneakers run narrow or long. Most shoppers find Nike broadly true to size, though fit varies noticeably between silhouettes and some models are known to run narrow or half a size long.
How does Nike fit?
Most shoppers find Nike broadly true to size, though fit varies noticeably between silhouettes and some models are known to run narrow or half a size long. Overall shape: regular athletic.
How do Nike t-shirts & graphic tees fit?
Nike t-shirts & graphic tees fits true to size. Take your normal size; performance Dri-FIT tees run slimmer than cotton lifestyle tees. Shape: regular.
How do Nike hoodies & sweatshirts fit?
Nike hoodies & sweatshirts fits slightly large. Consider sizing down if you want a trimmer fit, as many Club and Tech Fleece hoodies wear roomy. Shape: relaxed.
How do Nike trousers & pants fit?
Nike trousers & pants fits true to size. Buy your usual waist; joggers and Tech Fleece pants sit fairly true with tapered legs. Shape: regular.
Brand facts
- Founded
- 1964
- Origin
- Beaverton, United States
- Made in
- Vietnam, China, Indonesia
- Price
- $$
- Typical prices
- Footwear $106–$153 · Sneakers $98–$147 · Jackets $89–$117
- Focus
- Unisex
- Styles
- Athleisure / Sportswear, Streetwear, Gorpcore / Outdoor