Brand profile

Rhude

Los Angeles luxury streetwear label founded in 2015 by Rhuigi Villaseñor, known for graphic tees, motorsport motifs and American nostalgia.

Los AngelesOrigin
MenswearFocus
StreetwearStyle
$$$$Price

32 brands like Rhude like Fear of God, AMIRI, CASABLANCA →

A man sitting on a chair wearing a Rhude Racing hat, button up jacket and black pantsRhude — Black Logo Ribbed Tank TopRhude — Rhecess HI Sneakers 'White / Mustard'

What to know about Rhude

Motorsport graphics, Southern California nostalgia

Collections are built around American iconography — racing liveries, slogan and logo tees, bandana prints — filtered through Los Angeles references.

Luxury construction on streetwear shapes

Silk camp shirts, track jackets, tailoring and denim sit at high prices because the making is luxury-grade even when the silhouette reads casual.

Independent, but on the Paris calendar

Rhuigi Villaseñor is self-taught, still owns the label, and shows at Paris men's fashion week; he was also design director of Bally until May 2023.

Known forShirts & overshirtsT-shirts & graphic tees

The pieces that define Rhude

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Rhude — Regatta Graphic Tees & Hoodies

Regatta Graphic Tees & Hoodies

Rhude's yacht-club and racing graphics — Montenegro, USVI and Lago Regatta prints — are the label's core language of borrowed luxury-leisure iconography.

4 live now · from $153

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Rhude — Rhecess Hi

Rhecess Hi

The high-top Rhecess is Rhude's defining sneaker, translating its retro-sport references into footwear.

2 live now · from $133

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Voyage de Rhude Silk Shirt

Printed silk camp shirts are the brand's signature resort piece, closest to Villaseñor's nostalgic Southern California vacation imagery.

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41 discounted42% typical markdown80% deepest markdown3 retailersSee all of today's deals →

Available atSSENSE · END. · Hatchet Outdoor Supply Co.

How Rhude fits

Overall fit

runs large

Rhude is generally cut oversized in the LA-streetwear mould, so garments typically wear at least half to a full size larger than a standard fit, especially through the shoulders and body.

Tip: Most shoppers can take their true size for the intended oversized look, or size down one for anything close to a regular fit.

oversizedboxydrop shouldersize down for a normal fitbaggy legs

Medium confidence · based on 12 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsruns largeheavily oversized with a low armhole and roomy sleeveStick with your normal size unless you are layering, in which case it already has plenty of room.
Shirts & overshirtsruns largeboxy camp-collar and bowling silhouettes that hang away from the bodySize down if you dislike a very open, breezy chest, otherwise take true size.
Trousers & pantsslightly largerelaxed to wide through the thigh, often with a track or pleated cutTake your true waist size and expect to have the hem shortened if you are under about 5'10".
Jeans & denimruns largeloose, straight to baggy denimConsider going down a waist size since the cut is already generous, and plan on a hem.
T-shirts & graphic teesruns largeboxy with dropped shoulders and a wide chestTake your usual size for the intended relaxed drape, or size down one if you want it to sit closer to the body.
Jacketsruns largeoversized outerwear with broad shoulders built for layeringSize down one if you want a cleaner shoulder line rather than a slouchy drape.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Rhude fit questions

Does Rhude run big or small?

Rhude runs large. Most shoppers can take their true size for the intended oversized look, or size down one for anything close to a regular fit. Rhude is generally cut oversized in the LA-streetwear mould, so garments typically wear at least half to a full size larger than a standard fit, especially through the shoulders and body.

How does Rhude fit?

Rhude is generally cut oversized in the LA-streetwear mould, so garments typically wear at least half to a full size larger than a standard fit, especially through the shoulders and body. Overall shape: relaxed and boxy with dropped shoulders on most tops.

How do Rhude hoodies & sweatshirts fit?

Rhude hoodies & sweatshirts runs large. Stick with your normal size unless you are layering, in which case it already has plenty of room. Shape: heavily oversized with a low armhole and roomy sleeve.

How do Rhude shirts & overshirts fit?

Rhude shirts & overshirts runs large. Size down if you dislike a very open, breezy chest, otherwise take true size. Shape: boxy camp-collar and bowling silhouettes that hang away from the body.

How do Rhude trousers & pants fit?

Rhude trousers & pants fits slightly large. Take your true waist size and expect to have the hem shortened if you are under about 5'10". Shape: relaxed to wide through the thigh, often with a track or pleated cut.

Brand facts

Rhude is a Los Angeles ready-to-wear label founded in 2015 by self-taught designer Rhuigi Villaseñor, who blends luxury construction with streetwear silhouettes and builds collections around American iconography, motorsport graphics and nostalgic Southern California references. Recurring pieces include slogan and logo T-shirts, bandana-print shorts, silk camp shirts, track jackets, tailoring and denim, worn by Jay-Z, LeBron James and Justin Bieber. The brand shows on the Paris men's calendar and remains independent under Villaseñor, who also served as design director of Bally until May 2023.

Founded
2015
Origin
Los Angeles, United States
Made in
United States
Price
$$$$
Typical prices
T-shirts $259–$361 · Hoodies $662–$697 · Shirts $578–$617
Focus
Menswear
Facts checked
August 2026
Styles
Streetwear, Quiet luxury, Athleisure / Sportswear

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