Brand profile

CASABLANCA

Paris luxury label founded in 2018 by Charaf Tajer, known for hand-painted silk prints and leisure-luxury tailoring rooted in his French-Moroccan heritage.

ParisOrigin
UnisexFocus
StreetwearStyle
$$$$$Price

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A man wearing a white striped Casablanca button up with matching shortsCASABLANCA — White Laurel Tricot Track ShortsCASABLANCA — White Butterfly Oversized T-shirt

What to know about CASABLANCA

Every season starts with a print

Collections are built around an illustrated narrative — Japanese motifs for fall 2025, a house-music theme for spring 2026 — carried on hand-painted silk twill shirts and pyjama sets.

Après-sport, not activewear

The vocabulary borrows from tennis courts and clubs: cotton and knit tennis pieces, monogrammed track separates and Atlantis sneakers meant for lounging rather than training.

Luxury pricing, still founder-run

Charaf Tajer, a 2020 LVMH Prize finalist, still designs the line, and prices sit at true Paris luxury level despite the streetwear and sportswear references.

Known forSneakersShirts & overshirts

The pieces that define CASABLANCA

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CASABLANCA — Printed Silk Shirts

Printed Silk Shirts

Hand-painted, illustrated silk twill camp shirts are the house's calling card, translating each season's print narrative into après-sport luxury.

7 live now · from $329

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CASABLANCA — Monogram Loungewear

Monogram Loungewear

The repeating Casablanca monogram — in velour, towelling, appliqué and pearlescent denim — defines the brand's logo-driven leisure wardrobe.

29 live now · from $169

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CASABLANCA — Tennis Club Graphics

Tennis Club Graphics

The 'Tennis Club' and racquet-sport iconography is the emblem of Tajer's fantasy country-club universe.

26 live now · from $137

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How CASABLANCA fits

Overall fit

true to size

Casablanca pieces tend to fit close to true to size with a relaxed, après-sport ease, though the Italian-made silk shirts and knitwear can feel a touch generous through the body.

Tip: Take your usual size for the intended relaxed drape, or size down one if you prefer a cleaner fit on the silk shirts.

true to sizerelaxed draperoomy silk shirtsluxury Italian fit

Medium confidence · based on 6 sources

By category

CategoryRunsShapeSize advice
Jacketsslightly largerelaxed shoulders and generous body, built for layeringTake your usual size for a soft drape; size down if you want the jacket close to the body.
Trousers & pantsslightly largerelaxed track and pleated resort cuts, easy through the seat and thighTrue to waist but roomy through the leg — size down if you prefer a tailored line, and expect to hem.
Sneakersslightly largemedium width with a fairly roomy toe boxThe Atlantis sneakers tend to run a half size long, so consider going down half a size from your usual sneaker size.
Shirts & overshirtsslightly largerelaxed, camp-collar silhouetteThe silk twill shirts run a bit roomy, so size down if you want a trimmer look.
Hoodies & sweatshirtstrue to sizeregular to slightly boxyTake your normal size; size up only if you want an oversized streetwear drape.
T-shirts & graphic teestrue to sizeregularOrder your usual size for a standard fit.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

CASABLANCA fit questions

Does CASABLANCA run big or small?

CASABLANCA fits true to size. Take your usual size for the intended relaxed drape, or size down one if you prefer a cleaner fit on the silk shirts. Casablanca pieces tend to fit close to true to size with a relaxed, après-sport ease, though the Italian-made silk shirts and knitwear can feel a touch generous through the body.

How does CASABLANCA fit?

Casablanca pieces tend to fit close to true to size with a relaxed, après-sport ease, though the Italian-made silk shirts and knitwear can feel a touch generous through the body. Overall shape: relaxed, leisure-driven cuts.

How do CASABLANCA jackets fit?

CASABLANCA jackets fits slightly large. Take your usual size for a soft drape; size down if you want the jacket close to the body. Shape: relaxed shoulders and generous body, built for layering.

How do CASABLANCA trousers & pants fit?

CASABLANCA trousers & pants fits slightly large. True to waist but roomy through the leg — size down if you prefer a tailored line, and expect to hem. Shape: relaxed track and pleated resort cuts, easy through the seat and thigh.

How do CASABLANCA sneakers fit?

CASABLANCA sneakers fits slightly large. The Atlantis sneakers tend to run a half size long, so consider going down half a size from your usual sneaker size. Shape: medium width with a fairly roomy toe box.

Brand facts

Casablanca is a Paris luxury house founded in 2018 by Charaf Tajer, whose French-Moroccan background shapes its "après-sport" vocabulary. Collections centre on hand-painted silk twill shirts and pyjama sets, tennis- and club-inspired knitwear, monogrammed track pieces and Atlantis sneakers, with each season built around an illustrated print narrative — Japanese motifs for fall 2025, a gospel-scored "For the Love of House" show for spring 2026. Tajer, an LVMH Prize finalist in 2020, still designs; the business was recapitalised under Casablanca Paris Ltd in June 2023.

Founded
2018
Origin
Paris, France
Made in
France, Italy, Morocco
Price
$$$$$
Typical prices
Shirts $310–$836 · Shorts $434–$725 · T-shirts $256–$329
Focus
Unisex
Facts checked
September 2026
Styles
Streetwear, Athleisure / Sportswear, Quiet luxury

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