Loden Coat
The boiled-wool loden coat is the purest expression of Steiner's decontextualised Alpine heritage and the piece the label was founded on.
Explore Loden Coat →Brand profile
Rier
Paris-based label by South Tyrolean designer Andreas Steiner, translating Alpine workwear and Tyrolean heritage into restrained, artisan-made luxury outerwear and knitwear.
ParisOrigin
UnisexFocus
Quiet luxuryStyle
$$$$$Price
4 brands like Rier like De Bonne Facture, Margaret Howell, Loro Piana →
What to know about Rier
Alpine workwear, not Alpine costume
Steiner reworks Tyrolean dress codes and Alpine labour clothing — loden and boiled-wool coats, hardwearing trousers — into stripped-back pieces in earth tones.
Luxury-house training behind the restraint
Founder Andreas Steiner designed at Prada, Miu Miu and Louis Vuitton before starting Rier in 2019, and was shortlisted for the 2021 LVMH Prize.
Mills justify the price
Production runs through small European artisans and family-run mills, which is where the very high prices sit rather than in visible branding or seasonal churn.
The pieces that define Rier
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Rain Boots
Made with Viennese shoemaker Ludwig Reiter, the Farmer and City rain boots translate Tyrolean farm footwear into a cult luxury object.
1 live now · from $456
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Antique Gabardine Trousers
Hardwearing gabardine trousers and shorts in earth tones anchor the brand's reworked workwear wardrobe.
1 live now · from $311
Explore gabardine →Shop Rier
Shop all Rier ↗Available atSSENSE · HAVEN · Rooney
If you like Rier
82% matchDe Bonne Facture
Named European ateliers, natural fabrics, earth tones
What changes: French bourgeois-casual rather than Alpine workwear codes; lower price
76% matchMargaret Howell
Heritage mill fabrics in quiet, unfussy silhouettes
What changes: British countryside shirting/tailoring, no technical or loden outerwear
74% matchLoro Piana
Alpine-fibre luxury, logo-free and mill-driven
What changes: Established old-money polish rather than reworked workwear
70% matchNorwegian Rain
Regional weather codes turned into tailored outerwear
What changes: Fully technical Japanese rainwear focus, narrower range
Brand facts
Rier is a Paris-based unisex label founded in 2019 by Andreas Steiner, a South Tyrol native who previously designed at Prada, Miu Miu and Louis Vuitton. The brand reworks Alpine workwear and Tyrolean dress codes into what Steiner calls decontextualised heritage luxury: loden and boiled-wool outerwear, technical knitwear and hardwearing trousers in earth tones, produced with small European artisans and family-run mills. Steiner was shortlisted for the 2021 LVMH Prize, and the label has collaborated with Salomon and designer Martino Gamper.
- Founded
- 2019
- Origin
- Paris, France
- Made in
- Italy, Austria
- Price
- $$$$$
- Typical prices
- Jackets $1045–$2447 · Knitwear $1068–$1171 · Footwear $1033–$1398
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Quiet luxury, Workwear / Heritage, Minimalist / Contemporary