Brand profile

Seager Co.

Self-funded Southern California label pairing Old West ranch workwear with surf-town ease, led by snapbacks, flannels and rugged basics.

San Juan CapistranoOrigin
UnisexFocus
Workwear / HeritageStyle
$$Price

4 brands like Seager Co. like BURLEBO, Taylor Stitch, Walls

A man fly-fishing in a lake wearing a grey Seager Co. long sleeve tee and a snapback capSeager Co. — Amarillo S/S Shirt | Upstream Black | Seager Co.Seager Co. — Goldmine Boardshort | Peyote | Seager Co.

What to know about Seager Co.

Seager Co. is an independent Orange County label founded in 2015 by friends Case Anderson, Mattson Smith and Elliott Shaw, who each pitched in $250 for a first run of shirts and hats. The brand blends Old West ranch dress with Southern California surf and outdoor culture across snapbacks, western hats, flannels, thermals, double-knee work pants, boardshorts and outerwear. It remains self-funded, works with Stetson, Coors Banquet, Mossy Oak, Waylon Jennings and Zach Bryan, and opened its first store in San Juan Capistrano in November 2025.

The pieces that define Seager Co.

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Sawpit Henley Thermal

The waffle-knit henley thermal is Seager's cold-weather workhorse, the ranch-meets-coast layer the brand built its reputation on.

Explore Sawpit Henley

Boardshorts

Goldmine and Azteca boardshorts are where Seager's Southern California surf side shows up, cut in camo and Southwest prints you won't find elsewhere.

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Trucker Snapback

Seager started with a first run of shirts and hats, and the branded trucker snapback is still the brand's calling card.

Explore snapbacks
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Available atManready Mercantile

If you like Seager Co.

A man wearing a Walls brown work jacket and dark pants67% match

Walls

$$Ranch workwearDallas, United States

Authentic Texas ranch workwear, function over graphics

What changes: True jobsite duck canvas and FR gear, no surf or lifestyle side

A man wearing a red Bass Pro Shops hat64% match

Bass Pro Shops

$$Hunt and fishSpringfield, United States

Logo caps and hunt-fish gear from a big-box outfitter

What changes: Massive retailer breadth and technical fishing focus, no design point of view

Brand facts

Founded
2015
Origin
San Juan Capistrano, United States
Price
$$
Typical prices
Caps hats $38–$38 · Shirts $70–$80 · T-shirts $36–$45
Focus
Unisex
Styles
Workwear / Heritage, Gorpcore / Outdoor

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