See by Chloé

See by Chloé is the contemporary diffusion line of the Paris house Chloé, part of Swiss luxury group Richemont. Initiated by Stella McCartney and launched in 2001 under Phoebe Philo, it reworks Chloé's bohemian, Seventies-leaning codes at lower prices: ruffled cotton dresses, denim, knitwear, embroidered blouses, leather and suede boots, and casual shoulder bags. Production has long run under Italian licence. The label sells through Chloé's own channels, department stores and multibrand e-tailers including Ssense and Net-a-Porter, with clothing typically $200-$500.