88% matchIsabel Marant Etoile
Same Paris diffusion-line boho, more Western edge
What changes: Rockier, Western-tinged rather than romantic-Seventies
Brand profile
See by Chloé
See by Chloé is Chloé's contemporary diffusion line, translating the Paris house's bohemian codes into more casual, lower-priced clothing, shoes and bags.
ParisOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like See by Chloé like Isabel Marant Etoile, Doen, Cleobella →
What to know about See by Chloé
Chloé's codes at a third the price
It is the diffusion line of the Paris house Chloé, reworking the same Seventies bohemian signatures with clothing that typically lands between $200 and $500.
Bags carry the label
Casual leather and suede shoulder bags are what the line is best known for, alongside boots, ruffled cotton dresses, denim and embroidered blouses.
Big-house backing, Italian production
Launched in 2001 under Phoebe Philo and owned by Richemont, it has long been produced under Italian licence and sells via department stores, Ssense and Net-a-Porter.
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Brand facts
See by Chloé is the contemporary diffusion line of the Paris house Chloé, part of Swiss luxury group Richemont. Initiated by Stella McCartney and launched in 2001 under Phoebe Philo, it reworks Chloé's bohemian, Seventies-leaning codes at lower prices: ruffled cotton dresses, denim, knitwear, embroidered blouses, leather and suede boots, and casual shoulder bags. Production has long run under Italian licence. The label sells through Chloé's own channels, department stores and multibrand e-tailers including Ssense and Net-a-Porter, with clothing typically $200-$500.
- Founded
- 2001
- Origin
- Paris, France
- Made in
- Italy, Portugal, China
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Workwear / Heritage