selkie

Selkie is a Los Angeles ready-to-wear label founded by Kimberly Gordon, a co-founder of Wildfox. Its signature Puff Dress — a voluminous, tiered silhouette in tulle, jacquard and taffeta — anchors a catalogue split into mini, midi and maxi dresses, gowns, slips and a dedicated bridal line. The house aesthetic runs to pastel palettes, painterly in-house prints and fairytale motifs, offered in extended sizing. Selkie sells direct through selkiecollection.com and grew largely through social media rather than traditional wholesale.