82% matchselkie
Pastel puff-sleeve volume and dessert-sweet prints
What changes: American loungey romance, no lolita coordinate system
Brand profile
Angelic Pretty
Japanese sweet lolita label from Harajuku, known for pastel original-print jumperskirts, lace-trimmed blouses and matching headbows and accessories.
TokyoOrigin
WomenswearFocus
Y2KStyle
$$$Price
4 brands like Angelic Pretty like selkie, SHUSHU/TONG, Candy Stripper →
What to know about Angelic Pretty
Angelic Pretty is a Harajuku-based sweet lolita label founded in 1979 by Hiroko Honda as "Pretty" and renamed Angelic Pretty in 2001. Designers Maki and Asuka build collections around original printed fabrics — sweets, carousels, stars and jewels — cut into jumperskirts, one-pieces, blouses and skirts trimmed with lace, ruffles and bows, plus matching headbows, socks and bags. The house popularized custom prints within lolita fashion and helped set the sweet lolita silhouette. It operates Japanese boutiques, overseas retail including Paris, and ships internationally through its own webstore.
How Angelic Pretty fits
Overall fit
runs small
Angelic Pretty pieces are cut to a slim Japanese sizing standard, so many Western wearers find the bust and waist run small even on shirred designs.
Tip: Check exact garment measurements against your own; the fitted bodices and shirred backs run small, so size up if you are busty or broad-shouldered.
High confidence · based on 25 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | runs small | fitted blouse with puffed or lace-trimmed sleeves | Blouses run small in the bust and upper arms; size up or choose shirred versions if you are curvy. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Angelic Pretty
82% match
76% matchSHUSHU/TONG
Bows, ruffles and girlish corsetry with a sharper edge
What changes: Runway-minded and subversive rather than kawaii sweet
74% matchCandy Stripper
Tokyo kawaii filtered through punk and glam graphics
What changes: Street-casual, not period silhouettes or lace trim
70% matchAngelic Pretty fit questions
Does Angelic Pretty run big or small?
Angelic Pretty runs small. Check exact garment measurements against your own; the fitted bodices and shirred backs run small, so size up if you are busty or broad-shouldered. Angelic Pretty pieces are cut to a slim Japanese sizing standard, so many Western wearers find the bust and waist run small even on shirred designs.
How does Angelic Pretty fit?
Angelic Pretty pieces are cut to a slim Japanese sizing standard, so many Western wearers find the bust and waist run small even on shirred designs. Overall shape: fitted bodice with full skirt.
How do Angelic Pretty shirts & overshirts fit?
Angelic Pretty shirts & overshirts runs small. Blouses run small in the bust and upper arms; size up or choose shirred versions if you are curvy. Shape: fitted blouse with puffed or lace-trimmed sleeves.
Brand facts
- Founded
- 1979
- Origin
- Tokyo, Japan
- Made in
- China
- Price
- $$$
- Focus
- Womenswear
- Styles
- Y2K, Avant-garde, Punk / Grunge / Goth