Brand profile

SERHANT.

Logo-driven apparel and accessories line from SERHANT., the New York real estate brokerage founded by broker and TV personality Ryan Serhant.

New York CityOrigin

UnisexFocus

StreetwearStyle

$$Price

Shop SERHANT. ↗

4 brands like SERHANT. like OVO, THE LEGENDS LEAGUE, NICCE →

What to know about SERHANT.

Brokerage merch, not a fashion label

This is the branded goods arm of Ryan Serhant's New York real estate firm, sold alongside its SoHo headquarters and content studio rather than a seasonal collection.

Logo basics at accessible prices

The range is logo tees, hoodies, caps, totes and accessories, extending to kids' and pet items, priced in the low-to-mid tier.

Drops follow the company's expansion

Capsules mark new markets like California and Nevada, plus event releases tied to the Netflix show and outside partnerships such as SERHANT. x Pura Vida.

Known forHoodies & sweatshirtsT-shirts & graphic tees

StyleStreetwear Athleisure / Sportswear Minimalist / Contemporary

If you like SERHANT.

68% match

OVO

$$$Logo hoodiesToronto, Canada

Founder-personality logo hoodies and caps

What changes: Music-culture cachet and higher price point

Shop OVO 17 brands like OVO →

65% match

THE LEGENDS LEAGUE

$$$Graphic fleeceToronto, Canada

Text- and logo-driven fleece with a founder's voice

What changes: Artist-driven messaging rather than corporate merch

Shop THE LEGENDS LEAGUE

64% match

NICCE

$$Everyday logowearLondon, United Kingdom

Clean logo hoodies, joggers and tees at accessible prices

What changes: Standalone streetwear label, no brand-house story

Shop NICCE 29 brands like NICCE →

62% match

Minted New York

$$NY basicsNew York City, United States

Independent New York heavyweight basics

What changes: Focused on garment quality over branding

Shop Minted New York

Brand facts

SERHANT. is the merchandise line of the New York real estate brokerage founded in 2020 by broker and Netflix "Owning Manhattan" star Ryan Serhant. It launched alongside SERHANT. House, the firm's SoHo headquarters and content studio, and covers logo tees, hoodies, caps, totes and accessories plus kids' and pet items. Capsules track the brokerage's expansion, including California and Nevada collections, with show-tied event drops and collaborations such as SERHANT. x Pura Vida. The firm stays independent, backed by $45 million from Camber Creek and Left Lane Capital for its S.MPLE AI platform.

Founded: 2020
Origin: New York City, United States
Made in: USA
Price: $$
Focus: Unisex
Facts checked: August 2026
Styles: Streetwear, Athleisure / Sportswear, Minimalist / Contemporary

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