SERHANT.
SERHANT. is the merchandise line of the New York real estate brokerage founded in 2020 by broker and Netflix "Owning Manhattan" star Ryan Serhant. It launched alongside SERHANT. House, the firm's SoHo headquarters and content studio, and covers logo tees, hoodies, caps, totes and accessories plus kids' and pet items. Capsules track the brokerage's expansion, including California and Nevada collections, with show-tied event drops and collaborations such as SERHANT. x Pura Vida. The firm stays independent, backed by $45 million from Camber Creek and Left Lane Capital for its S.MPLE AI platform.
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