88% matchShady Rays
Same sub-$40 polarized DTC play, with breakage replacement
What changes: Less humor-driven branding, more lifestyle/warranty pitch
Brand profile
Goodr
goodr is a US brand selling inexpensive polarized performance sunglasses for runners, cyclists and golfers, known for playful naming and limited-edition drops.
Los AngelesOrigin
UnisexFocus
Athleisure / SportswearStyle
$Price
What to know about Goodr
goodr makes low-cost polarized performance sunglasses for runners, cyclists, golfers and gym-goers. Co-founded in March 2015 by Stephen Lease and Ben Abell, it built its range around no-slip, no-bounce frames such as the OG, Circle G, Mach G and BFG, most priced between roughly $25 and $45. The label started as running-specific and broadened into general active eyewear in 2017, adding golf and cycling lines. It leans on absurdist product names, limited-edition drops and run-club community events, and reports distribution across 5,000-plus retail doors.
How Goodr fits
Overall fit
slightly small
Most people find goodr's core OG frame fits snug and secure on small-to-medium faces, with wider-headed wearers reporting pinching at the temples and steering toward the larger BFG.
Tip: If you have a wider or larger head, skip the OG and go for the BFG (or Mach G); average and smaller faces are usually fine in the standard OG.
Medium confidence · based on 12 sources
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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Goodr fit questions
Does Goodr run big or small?
Goodr fits slightly small. If you have a wider or larger head, skip the OG and go for the BFG (or Mach G); average and smaller faces are usually fine in the standard OG. Most people find goodr's core OG frame fits snug and secure on small-to-medium faces, with wider-headed wearers reporting pinching at the temples and steering toward the larger BFG.
How does Goodr fit?
Most people find goodr's core OG frame fits snug and secure on small-to-medium faces, with wider-headed wearers reporting pinching at the temples and steering toward the larger BFG. Overall shape: snug, close-to-face wrap with grippy no-slip coating; OG and Circle G read narrow while BFG and Mach G sit wider.
Brand facts
- Founded
- 2015
- Origin
- Los Angeles, United States
- Made in
- China
- Price
- $
- Focus
- Unisex
- Styles
- Athleisure / Sportswear, Gorpcore / Outdoor, Y2K