discoWe compared 13 brands similar to Goodr on fit, price and aesthetic — skewing more premium (4 of 13), led by Shady Rays and Sunski.
Goodr is a popular clothing brand known for their stylish and affordable sunglasses. With a wide range of vibrant colors and fun designs, Goodr sunglasses are perfect for both fashion-forward individuals and active outdoor enthusiasts.
Independent Louisville-based maker of affordable polarized sunglasses, known for its Lost & Broken replacement guarantee and meal donations.
Why it's similar. Same sub-$40 polarized DTC play, with breakage replacement
What changes. Less humor-driven branding, more lifestyle/warranty pitch
San Francisco brand making polarized, lifetime-warranty sunglasses from recycled resin, recently expanded into SPF skincare.
Why it's similar. Sunski molds polarized sunglasses from recycled resin at roughly $60 to $120 and backs them with a lifetime warranty, the closest match here to goodr's cheap-and-rugged proposition.
What changes. Beachy retro styling and eco angle over run-club energy
Salt Lake City eyewear label making durable 1990s-style wraparound sunglasses, goggles and apparel with interchangeable polarized and photochromic lenses.
Why it's similar. Loud, joke-forward frames for active people
What changes. 90s wraparound party aesthetic, action sports not running
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
California action-sports eyewear label built around Happy Lens technology, making sunglasses and goggles; acquired by Italy's Safilo Group in 2026.
Why it's similar. Action-sports lens tech at mid-tier prices
What changes. Snow goggles and skate/moto roots, higher price tier
Direct-to-consumer eyewear brand selling prescription glasses and sunglasses from about $95, known for Home Try-On and hundreds of North American stores.
Why it's similar. Warby Parker sells prescription glasses and sunglasses from about $95 through its free Home Try-On program, matching the direct-to-consumer, no-boutique pricing goodr built its name on.
New Orleans eyewear label founded in 2013 by Stirling Barrett, making hand-finished acetate and metal sunglasses named for Louisiana places.
Why it's similar. Stirling Barrett began KREWE selling frames from a bicycle cart at New Orleans festivals in 2013, and its hand-finished acetate sits well above goodr's performance plastic.
French eyewear brand making affordable, colourful ready-to-wear reading, sun and screen glasses for adults, children and babies.
Why it's similar. IZIPIZI has sold flexible, colour-blocked #A to #E frames since 2010, pricing sun, reading and screen glasses low enough to own several pairs at once.
Independent Los Angeles sunglass brand making retro, bio-acetate frames at accessible prices, sold direct and through retailers like Urban Outfitters.
Why it's similar. Crap Eyewear designs retro bio-acetate frames beachside in Los Angeles and keeps them well under $100, positioning itself against designer markups exactly as goodr does.
Berlin eyewear manufactory making screwless steel, acetate and 3D-printed MYLON frames in-house, with a minority LVMH/Thélios investor since 2024.
Why it's similar. Mykita's Kreuzberg manufactory makes screwless steel and 3D-printed MYLON frames, a design-led German operation sharing little with goodr beyond the sunglasses category itself.
Italian eyewear house founded in Turin in 1917, known for acetate frames with silver arrow hinges and the folding 714 Steve McQueen model.
Why it's similar. Persol has made crystal-lensed acetate frames in Italy since 1917, and its Meflecto temples were originally built for pilots and racing drivers rather than runners.
Motorsport-rooted eyewear label founded in Austria in 1956, now owned by Italy's Safilo Group and known for bold sunglasses and optical frames.
Why it's similar. Carrera took its name from the Carrera Panamericana road race and has chased motorsport performance since 1956, sharing goodr's sport-first framing in bold acetate wraps.
American eyewear house founded in 1937, now owned by EssilorLuxottica, known for Aviator and Wayfarer sunglasses and Meta AI smart glasses.
Why it's similar. Ray-Ban's Aviator began as anti-glare eyewear for US Army Air Corps pilots in 1937, and its Meta smart glasses show the same push to keep sunglasses functional.
San Diego direct-to-consumer sunglasses and snow goggles brand, founded 2012, majority-owned by Italy's Safilo Group since 2019.
Why it's similar. San Diego DTC brand making bold, colorful polarized sunglasses and snow goggles at accessible prices, majority-owned by Safilo Group.
Accessories, eyewear and adjacent labels with the same sensibility as Goodr — a complement, not a substitute for the clothing.
Californian sport-performance eyewear and apparel brand, part of EssilorLuxottica, known for Prizm lenses and Frogskins, Holbrook and Sutro frames.
Why it's similar. Oakley has built sport eyewear since Jim Jannard's 1975 handlebar grip, and Prizm lens tinting on Sutro and Frogskins frames covers the running and cycling ground goodr sells cheaply.
What changes. Multiples of the price, proprietary Prizm lens tech
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →