Brand profile

Simone Rocha

London label from Irish designer Simone Rocha, known for romantic tulle, broderie anglaise and pearl-embellished womenswear with a darker, subversive edge.

LondonOrigin
WomenswearFocus
Avant-gardeStyle
$$$$Price

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A man wearing a Simone Rocha black outfit with leather pants

What to know about Simone Rocha

Simone Rocha is the London label founded in 2010 by Irish designer Simone Rocha, daughter of designer John Rocha. It shows womenswear and menswear built on a romantic but subversive aesthetic: volume-heavy tulle and broderie anglaise dresses, pearl and crystal embellishment, ribbons, bows, hair accessories and heavy brogues. Rocha remains founder and creative director of the independently run company, which operates a Mount Street store in Mayfair alongside New York retail. She guest-designed Jean Paul Gaultier's spring 2024 couture collection and produced a widely covered H&M collaboration.

The pieces that define Simone Rocha

Bow Pieces

The oversized ribbon bow is Rocha's romantic-subversive signature, applied here to beaded crossbody bags, utility backpacks and workwear denim jackets.

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Ballerina Grip Sneakers

A balletcore-meets-streetwear hybrid that translates the label's dance-inflected femininity into an everyday shoe.

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Embellished Shirting

Pearl and crystal embellishment scattered across classic and boxy shirts is the clearest expression of Rocha's decorative hand in ready-to-wear.

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How Simone Rocha fits

Overall fit

mixed

Shoppers generally report that the clothes fit close to label size but read much larger visually because of intentional volume, ruffles and dropped shoulders, while structured tailoring and Italian-sized items are the pieces most often described as cutting small.

Tip: Take your usual size in most pieces since the volume is designed in, but check measurements on tailored jackets and anything fitted through the shoulder or waist, where sizing up one is often suggested.

voluminousoversized by designlong sleevessize up in tailoringruns small in the shoulders

Low confidence · based on 6 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsslightly largeoversized and boxyYour normal size gives a roomy fit; size down for something closer to the body.
Jacketsslightly smallstructured and defined through the shoulder, nipped at the waistMany find tailored outerwear cuts lean, so sizing up is the safer choice if you plan to layer.
Shirts & overshirtsmixedfull and blousy through the body with a narrower shoulderOrder your usual size for the intended loose look, but size up if you are broad across the chest or shoulders.
T-shirts & graphic teesslightly largeboxy to relaxed, often with embellished or puffed detailingStay with your normal size unless you want a slimmer look, in which case consider sizing down.
Trousers & pantstrue to sizerelaxed to wide, sometimes high-waistedTake your usual waist size and expect to shorten the inseam.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Simone Rocha fit questions

Does Simone Rocha run big or small?

Simone Rocha varies by piece. Take your usual size in most pieces since the volume is designed in, but check measurements on tailored jackets and anything fitted through the shoulder or waist, where sizing up one is often suggested. Shoppers generally report that the clothes fit close to label size but read much larger visually because of intentional volume, ruffles and dropped shoulders, while structured tailoring and Italian-sized items are the pieces most often described as cutting small.

How does Simone Rocha fit?

Shoppers generally report that the clothes fit close to label size but read much larger visually because of intentional volume, ruffles and dropped shoulders, while structured tailoring and Italian-sized items are the pieces most often described as cutting small. Overall shape: volume-driven and often oversized through the body, though sleeves and shoulders can read narrow.

How do Simone Rocha hoodies & sweatshirts fit?

Simone Rocha hoodies & sweatshirts fits slightly large. Your normal size gives a roomy fit; size down for something closer to the body. Shape: oversized and boxy.

How do Simone Rocha jackets fit?

Simone Rocha jackets fits slightly small. Many find tailored outerwear cuts lean, so sizing up is the safer choice if you plan to layer. Shape: structured and defined through the shoulder, nipped at the waist.

How do Simone Rocha shirts & overshirts fit?

Simone Rocha shirts & overshirts varies by piece. Order your usual size for the intended loose look, but size up if you are broad across the chest or shoulders. Shape: full and blousy through the body with a narrower shoulder.

Brand facts

Founded
2010
Origin
London, United Kingdom
Made in
Italy, Portugal
Price
$$$$
Typical prices
T-shirts $277–$398 · Bags $584–$829 · Shirts $683–$923
Focus
Womenswear
Styles
Avant-garde, Punk / Grunge / Goth, Quiet luxury

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