If you love Simone Rocha's tulle, broderie anglaise and pearl-heavy romance with a dark edge, this list gathers the labels that get closest. The nearest matches are the romantic-London camp — Erdem, Yuhan Wang, Chloé — while the avant-garde names here (Comme des Garçons, Rick Owens, Yohji Yamamoto, Craig Green) share her sculptural volume rather than her prettiness. Expect high to very-high pricing across most of the list; Yuhan Wang is the main step down.
American eveningwear label known for hand-beaded gowns, cocktail dresses and prom styles in regular, petite and plus sizes.
Why it's similar. American eveningwear house whose hand-beaded gowns and embellished cocktail dresses share Rocha's love of decorated surfaces, though it is occasion-only and offers regular, petite and plus sizing.
Kering-owned Parisian luxury house, founded in Spain in 1919, now led by Pierpaolo Piccioli after a decade under Demna.
Why it's similar. Both brands exhibit a luxury ethos with a focus on contemporary design.
Marchesa's lower-priced diffusion line, making the house's embroidered, appliquéd eveningwear and bridal gowns more accessible.
Why it's similar. Marchesa Notte mirrors Simone Rocha's luxurious style, structured silhouettes, colorful palette, and high-end materials, including intricate detailing in designs.
LVMH-owned Parisian luxury house known for minimal tailoring and Triomphe leather goods, now designed by Michael Rider.
Why it's similar. Both embody high-end luxury with a focus on timeless elegance and quality craftsmanship.
Australian label founded in 2009 by Natalie De'Banco, making embellished cocktail dresses and gowns for occasionwear.
Why it's similar. The brand’s use of luxury fabrics, structured silhouettes, and colorful palette is similar to Simone Rocha. Both are known for vibrant and bold designs.
Dormant Paris label of Colombian-born designer Haider Ackermann, known for fluid draping and lean tailoring; he is now Tom Ford's creative director.
Why it's similar. Both brands utilize luxury fabrics to create unique, structured designs with a modern twist.
Antwerp house known for clashing prints, embroidery and relaxed tailoring, now designed by Julian Klausner under majority owner Puig.
Why it's similar. Both brands are known for their use of colorful palettes and unique design elements.
London label founded by Jonathan Anderson in 2008, known for gender-fluid, craft-led design, sculptural knitwear and Bumper and Chain bags.
Why it's similar. Both share a modern approach to luxury fashion with innovative, deconstructed designs.
Sydney womenswear label founded in 2002 by sisters Alexandra and Genevieve Smart, sold to Best Markets in 2025 and since placed into administration.
Why it's similar. Ginger and Smart aligns with Simone Rocha through luxury style, colorful palettes, and premium fabrics. Both focus on modern femininity.
London menswear label founded by Craig Green, known for sculptural, deconstructed workwear in quilted, strapped and padded forms.
Why it's similar. Both brands create avant-garde pieces that push traditional fashion boundaries.
Defunct New York luxury label by Sander Lak, known for saturated color and fluid tailoring; it closed in June 2020.
Why it's similar. Sander Lak's New York label paired saturated colour with fluid tailoring and silk-satin slip dresses; it closed in June 2020, so pieces now circulate on resale.
Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.
Why it's similar. Shares Rocha's appetite for dramatic volume and sculptural draping, but in a dust-and-black palette with none of the pearls or florals.
Tokyo avant-garde house founded in 1972, known for black oversized tailoring and asymmetric draping, plus the long-running Y-3 line with Adidas.
Why it's similar. Tokyo avant-garde house built on oversized black tailoring and asymmetric draping — the same interest in distorted silhouette, in a far more austere register.
London womenswear label founded in 2018 by Yuhan Wang, known for lace, florals and sheer layering that reframe romantic femininity.
Why it's similar. London label founded in 2018 working lace, florals, sheer layering and corsetry into a fragile-but-defiant femininity, at a lower med-high price than Rocha.
Rei Kawakubo's Tokyo label, founded 1969, known for avant-garde pattern-cutting, a family of sub-labels and the heart-logo Play diffusion line.
Why it's similar. Rei Kawakubo's unconventional pattern-cutting, padding and volume is the precedent for Rocha's subversive take on a dress silhouette.
Paris luxury house founded in 1988, known for deconstruction, blank numeric labels and Tabi split-toe boots; now led by Glenn Martens.
Why it's similar. Paris house whose deconstruction and Artisanal couture line share Rocha's willingness to take romantic or formal codes apart; MM6 covers lower price points.
Milanese luxury house founded in 1913, led creatively by Miuccia Prada and Raf Simons and known for nylon bags and cerebral tailoring.
Why it's similar. Milan house known for deliberately awkward, cerebral tailoring — a similar instinct to make prettiness slightly uncomfortable, at very-high prices.
Independent London house known for romantic floral prints, lace and narrative-driven collections rooted in historical research and craftsmanship.
Parisian luxury house founded in 1952, known for bohemian-romantic ready-to-wear and leather goods including the Paddington and Woody bags.
Austrian label known for sheer hosiery, seamless bodysuits and knit "skinwear," majority-owned by Lanvin Group and currently restructuring.
British lingerie label pairing lace and silk with bondage-inflected detail, sold with curated erotica from its Covent Garden boutique.
London label founded in 2014, known for hand-smocked, voluminous tulle dresses shown on the London Fashion Week schedule.
Why it's similar. London label founded in 2014, known for hand-smocked, voluminous tulle dresses shown on the London Fashion Week schedule.
Independent New York label founded in 2014, known for bow-covered, girlhood-inspired womenswear, reworked fleeces and ballet flats.
Why it's similar. Like Simone Rocha, Sandy Liang builds runway womenswear from ruffles, bows and girlhood nostalgia, trading Rocha's darker tulle and pearls for gingham, cardigans and reworked fleeces.
Copenhagen label pairing couture craft with ready-to-wear, known for voluminous quilted and broderie anglaise dresses in a romantic Scandinavian register.
Why it's similar. Shares Simone Rocha's romantic register and broderie anglaise, with Cecilie Bahnsen's Copenhagen take leaning on matelasse quilting, floral applique and volume rather than tulle and pearls.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Mac Duggal | — | Cheaper | |
| 2 | Balenciaga | 85% | Luxury | Similar |
| 3 | Marchesa Notte | 84% | Luxury | Similar |
| 4 | Celine | 82% | Luxury | More premium |
| 5 | Bronx and Banco | 82% | Luxury | Similar |
| 6 | Haider Ackermann | 80% | Luxury | More premium |
| 7 | Dries Van Noten | 78% | Contemporary | Similar |
| 8 | JW Anderson | 75% | Avant-garde | Similar |
| 9 | Ginger and Smart | 75% | Luxury | Similar |
| 10 | Craig Green | 74% | Avant-garde | More premium |
| 11 | Sies Marjan | — | Cheaper | |
| 12 | Rick Owens | — | More premium | |
| 13 | Yohji Yamamoto | — | Similar | |
| 14 | Yuhan Wang | — | Cheaper | |
| 15 | Comme des Garçons | — | Cheaper | |
| 16 | Maison Margiela | — | Similar | |
| 17 | Prada | — | Similar | |
| 18 | Erdem | — | Similar | |
| 19 | Chloé | — | Similar | |
| 20 | Wolford | — | Similar | |
| 21 | Coco De Mer | — | Similar | |
| 22 | Molly Goddard | — | Similar | |
| 23 | Sandy Liang | — | Similar | |
| 24 | CECILIE BAHNSEN | — | Similar |
Erdem. Both are independent London houses working romantic, historically-inflected womenswear — floral organza, lace, beaded eveningwear — and both show on the London Fashion Week schedule at comparable high-to-very-high prices.
Yuhan Wang is the main one: a London label founded in 2018, priced med-high rather than high, built on lace slip dresses, floral prints, sheer layering and corsetry. Wolford's sheer hosiery and bodysuits can also stand in for the sheer-layering element at a lower spend.
Volume-heavy tulle and broderie anglaise dresses, pearl and crystal embellishment, ribbons, bows, hair accessories and heavy brogues — romantic codes pushed somewhere darker. She guest-designed Jean Paul Gaultier's spring 2024 couture and did a widely covered H&M collaboration.
Sies Marjan closed in June 2020, and Haider Ackermann's namesake label stopped production during the pandemic — both are shoppable second-hand through resale and archive stockists. Ginger & Smart was sold in 2025 and placed into administration.
High tier — below very-high houses like Prada, Celine, Balenciaga, Maison Margiela and Rick Owens, and above Yuhan Wang. She sells from her Mount Street store in Mayfair alongside New York retail.