Brand profile

Soshiotsuki

Tokyo menswear label by Soshi Otsuki, winner of the 2025 LVMH Prize, reworking Japanese dandyism through draped, Bubble-era-inspired tailoring.

TokyoOrigin
MenswearFocus
Avant-gardeStyle
$$$$Price

4 brands like Soshiotsuki like URU, Y's, WOOYOUNGMI

A man wearing a grey oversized double-breasted Soshiotsuki suit with wide pleated trousers

What to know about Soshiotsuki

Soshiotsuki is the Tokyo menswear label founded in 2015 by Soshi Otsuki, a Bunka Fashion College and Coconogacco graduate born in Chiba in 1990. It builds a Japanese reading of dandyism from tailoring technique, drawing on classical performing arts and, more recently, the draped, oversized suiting of Japan's late-1980s Bubble Era. Core output is suiting, outerwear and shirting in refined fabrics. Otsuki was shortlisted for the LVMH Prize in 2016, took the 2019 Tokyo New Designer Award, and won the 2025 LVMH Prize in September 2025. The brand runs its own online store alongside select stockists.

If you like Soshiotsuki

A woman wearing a light blue cardigan by URU along with cream button up with matching pants84% match

URU

$$$$Relaxed tailoringTokyo, Japan

Quieter Tokyo take on oversized drape tailoring

What changes: Softer, more artisanal and less conceptual dandyism

A woman wearing Y's black faded denim coat80% match

Y's

$$$$Draped volumeTokyo, Japan

Founding-era Yohji volume and menswear cutting

What changes: Womenswear line, near-total black, legacy house scale

A man wearing an oversize WOOYOUNGMI brown jacket with jeans76% match

WOOYOUNGMI

$$$$Precise suitingSeoul, South Korea

Sharper, more polished Asian tailoring house in Paris

What changes: Commercially broader and less narrative-driven

Brand facts

Founded
2015
Origin
Tokyo, Japan
Made in
Japan
Price
$$$$
Focus
Menswear
Styles
Avant-garde, Minimalist / Contemporary

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