78% matchRaised by Wolves
Graphic hoodies plus genuinely technical outerwear
What changes: More collab-driven, less mass retail presence
Brand profile
Huffer
New Zealand streetwear label from the snowboard scene, known for puffer outerwear, heavyweight hoodies and Kiwiana graphic tees.
AucklandOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like Huffer like Raised by Wolves, thisisneverthat, Only NY →
What to know about Huffer
Huffer is a New Zealand streetwear label founded in 1997 by snowboarder Steve Dunstan and designer Dan Buckley, built first for the local snowboard and skate scenes before broadening into everyday apparel. It trades on technical and puffer outerwear, heavyweight hoodies, sweats, tees and caps, with recurring Kiwiana graphics. The company runs its own stores across New Zealand and Australia plus wholesale and online, and has pushed into Asian markets. Buckley exited in 2011; Dunstan stepped back from day-to-day operations around 2023-24 and remains a minority shareholder alongside Kate Berry and Josh Prier.
How Huffer fits
Overall fit
slightly large
Huffer generally fits close to true to size with a relaxed streetwear cut, and its hoodies, sweats and puffers are often described as roomy or oversized rather than tight.
Tip: Most people find their usual size works, but if you want a trim fit on hoodies and outerwear consider sizing down one.
Low confidence · based on 4 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed to boxy, dropped shoulder on many styles | Take your usual size for the intended relaxed look, or size down if you prefer it fitted. |
| Jackets | slightly large | roomy, snowboard-influenced cut with space for mid-layers | Order your usual size for layering room, or size down if wearing over just a tee. |
| T-shirts & graphic tees | true to size | regular to relaxed, straighter body than fashion-oversized tees | Stick with your normal size; go up one only if you want a distinctly oversized drape. |
| Trousers & pants | true to size | relaxed straight through the leg on most sweat and casual pants | Buy your measured waist size and expect a relaxed, non-tapered leg. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Huffer
78% match
73% matchthisisneverthat
Workwear- and outdoor-leaning takes on logo basics
What changes: Korean fit and season-driven, less snow heritage
70% matchOnly NY
Hometown-referencing graphics on heavy fleece
What changes: Illustrative city print focus, minimal outerwear tech
68% matchThe Hundreds
Skate-rooted mascot graphics, broader tee program
What changes: Little technical or cold-weather product
Huffer fit questions
Does Huffer run big or small?
Huffer fits slightly large. Most people find their usual size works, but if you want a trim fit on hoodies and outerwear consider sizing down one. Huffer generally fits close to true to size with a relaxed streetwear cut, and its hoodies, sweats and puffers are often described as roomy or oversized rather than tight.
How does Huffer fit?
Huffer generally fits close to true to size with a relaxed streetwear cut, and its hoodies, sweats and puffers are often described as roomy or oversized rather than tight. Overall shape: relaxed, streetwear-leaning with boxy upper bodies.
How do Huffer hoodies & sweatshirts fit?
Huffer hoodies & sweatshirts fits slightly large. Take your usual size for the intended relaxed look, or size down if you prefer it fitted. Shape: relaxed to boxy, dropped shoulder on many styles.
How do Huffer jackets fit?
Huffer jackets fits slightly large. Order your usual size for layering room, or size down if wearing over just a tee. Shape: roomy, snowboard-influenced cut with space for mid-layers.
How do Huffer t-shirts & graphic tees fit?
Huffer t-shirts & graphic tees fits true to size. Stick with your normal size; go up one only if you want a distinctly oversized drape. Shape: regular to relaxed, straighter body than fashion-oversized tees.
Brand facts
- Founded
- 1997
- Origin
- Auckland, New Zealand
- Made in
- New Zealand, China
- Price
- $$
- Focus
- Unisex
- Styles
- Streetwear, Skatewear, Gorpcore / Outdoor