Brand profile

TAI

TAI is a Los Angeles jewelry label making accessibly priced beaded, gemstone and pearl pieces designed for stacking and layering.

Los AngelesOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price

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A woman wearing TAI lustrous drop pearl earrings

What to know about TAI

Costume prices, hand-finished detail

Pieces are plated brass with crystals, freshwater pearls and colored stones, hand-finished and mostly priced from double digits to the low hundreds.

Built for stacking, not statements

The range is beaded and stone bracelets, charm and pendant necklaces, hoops and studs designed to layer together rather than stand alone as fine jewelry.

A 1973 label sold widely

The Los Angeles brand dates to 1973 and sells through its own site plus department store and boutique stockists.

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Brand facts

TAI is a Los Angeles jewelry label built around accessibly priced, hand-finished costume and semi-precious pieces. The range centers on beaded and stone bracelets, charm and pendant necklaces, hoops and studs, with colored gemstones, freshwater pearls, crystals and gold- and silver-plated brass. Designs favor stacking and layering rather than statement fine jewelry, and the brand sells direct through taijewelry.com alongside department store and boutique stockists. Most mainline pieces sit in the double-digit to low three-figure range.

Founded
1973
Origin
Los Angeles, United States
Made in
Asia
Price
$$
Focus
Unisex
Facts checked
August 2026
Styles
Minimalist / Contemporary, Quiet luxury

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