#1Sezane
Paris-based direct-to-consumer womenswear label known for accessibly priced French-classic staples released in limited monthly drops.
26 Brands like French Connection
26 brands · AlternativesThis page is for anyone who likes French Connection's mix of contemporary British basics, bold prints and mid-priced occasionwear and wants comparable options. The closest matches are Reiss and Ted Baker on the British contemporary side, Sandro and Sézane for the French version, and Mango, Zara or H&M if you want the same trend-led look for less. Prices across the list run from H&M and Topman at the low end up to A.P.C., Reiss and Club Monaco at med-high.
New to French Connection? Read our French Connection profile →
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#2Massimo Dutti
Inditex-owned Spanish premium label selling minimal tailoring, knitwear and leather across 511 stores in more than 70 markets.
#3DISSH
Australian womenswear label from Brisbane known for pared-back linen shirting, relaxed tailoring, knitwear and slip dresses in natural fibres.
#4Reiss
British contemporary label, founded 1971 in London, known for tailoring, coats and occasion dressing; majority-owned by Next plc since 2022.
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#5Kenneth Cole
American fashion house founded in 1982, known for dress and casual footwear, tailored menswear and social-issue advertising.
#6Banana Republic
Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.
#7Maison Labiche
Paris label known for chain-stitch embroidered words on T-shirts, sweatshirts and shirts, made for men, women and children.
#8YMC
London label founded in 1995, making understated unisex clothing drawn from workwear, military uniforms and British music subculture.
#9Attempt
Independent Wuhan label by Liang Dong making modular, utility-driven menswear, with collaborations including UGG, Puma, Vans and Gap.
#10AllSaints
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
#11Meshki
Australian direct-to-consumer womenswear label from Sydney, known for bodycon and event dressing in a black-heavy, neutral palette.
#12Club Monaco
Canadian-founded, New York-based label of minimalist wardrobe staples — wool coats, cashmere knits, clean tailoring — now owned by private equity firm Regent L.P.
#13Ted Baker
British contemporary label known for bold prints, slim tailoring and occasionwear, owned by Authentic Brands Group since 2022.
#14REMAIN BIRGER CHRISTENSEN
Copenhagen womenswear label under Birger Christensen Collective, known for leather outerwear, sharp tailoring and pared-back Scandinavian separates.
#15Mango
Spanish fast-fashion retailer founded in Barcelona in 1984, selling trend-led womenswear, menswear and kids' clothing across more than 100 countries.
#16J. Crew
American preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.
#17Zara
Inditex's flagship Spanish fast-fashion chain, founded in A Coruña in 1975, now chasing design credibility through high-profile designer collaborations.
#18Urban Outfitters
URBN-owned American retail chain selling vintage-inspired apparel, BDG denim, sneakers and apartment goods to a Gen Z and millennial audience.
#19Cos
H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.
#20Uniqlo
Fast Retailing's Japanese mass-market label, known for minimalist LifeWear basics like Heattech, AIRism and Ultra Light Down at accessible prices.
#21A.P.C.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
#22Sandro
Paris contemporary label under SMCP, known for Parisian-rock tailoring, tweed jackets, slip dresses and leather at accessible-luxury prices.
#23Madewell
American denim-led casualwear brand, relaunched by J.Crew in 2006 from a 1937 Massachusetts workwear name and still part of J.Crew Group.
#24Anthropologie
URBN-owned American lifestyle retailer selling vintage-inspired, print-heavy womenswear plus bridal, beauty and home decor across 250-plus stores.
#25H&M
Swedish fast-fashion giant selling low-priced clothing, accessories and homeware across roughly 4,300 stores worldwide, plus its long-running designer collaboration series.
#26Topman
British high-street menswear label, now majority-owned by Heartland with ASOS, selling denim, tailoring and basics at accessible prices.
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French Connection sits in the contemporary middle: printed and detailed pieces alongside plain knitwear, shirting and dresses, priced between the high street and designer. The brands here split into a few clear groups, and which you pick depends on whether you want the print-led side or the pared-back side.
British contemporary, closest in register
Reiss (founded 1971, London) is the most direct comparison for tailoring, wool and cashmere coats and occasion dresses, though it trades a tier higher and is now 72%-owned by Next plc. Ted Baker is the match for bold floral and geometric prints and slim tailoring; note its UK operating company went into administration in March 2024 and the brand is now owned by Authentic Brands Group, with Frasers Group running UK and European retail under licence. AllSaints takes the same London contemporary price band into leather biker jackets and washed, rock-referencing basics. YMC is the more design-led London option, building unisex workwear and military shapes for a subculture-leaning buyer. Topman covers the menswear high street at lower prices.
French and European alternatives
Sézane does Parisian staples — printed blouses, knitwear, denim, ballet flats — direct-to-consumer in limited monthly drops. Sandro is the accessible-luxury step up, with tweed jackets, slip dresses and leather. A.P.C. strips the styling back to raw selvedge denim and long-wearing basics. Maison Labiche is narrower: chain-stitch embroidered tees and sweatshirts rather than a full wardrobe. Massimo Dutti and COS both offer minimal tailoring and knitwear at similar money, while Mango, Zara and H&M cover the same trends faster and cheaper. REMAIN Birger Christensen adds Copenhagen leather and sharp tailoring at med-high prices.
American and Australian picks
Banana Republic, J.Crew, Madewell and Club Monaco all trade in elevated basics — chinos, oxfords, cashmere, wool coats — with Club Monaco pushed back upmarket in its 2024 reset. Anthropologie and Urban Outfitters go print-heavy and vintage-referencing. Kenneth Cole is footwear-first, useful if you're shoe shopping. From Australia, DISSH does pared-back linen and relaxed tailoring in natural fibres, and Meshki is the going-out and event-dressing specialist. Attempt is the outlier: high-priced modular utility menswear from Wuhan for a very different buyer.
Common questions
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Which brand is most similar to French Connection?
Reiss is the closest overall — another London contemporary label (founded 1971) covering tailoring, coats, shirting and occasion dresses, though it sits a price tier higher. For the print-led side of French Connection, Ted Baker is the nearer match.
Are there cheaper alternatives to French Connection?
Yes. Zara, Urban Outfitters and Uniqlo sit in the low-to-mid tier, and H&M and Topman are lower still. Mango is the closest cheaper option for trend-led womenswear, dresses and tailoring.
Which of these brands are best for occasionwear?
Reiss for tailored suiting and occasion dresses, Ted Baker for printed occasionwear, Sandro for slip and lace dresses, and Meshki for bodycon and event dressing in a black-heavy palette.
Have any brands on this list changed hands or closed?
Several. Reiss is majority-owned by Next plc, Ted Baker by Authentic Brands Group with Frasers Group licensing UK and Europe after the 2024 UK administration, A.P.C. is controlled by L Catterton, Club Monaco by Regent L.P., and Topman is 75%-owned by Heartland with ASOS retaining 25%.
Where can I buy these brands?
Most sell direct from their own websites and stores — Sézane's l'Appartement showrooms, Massimo Dutti's 511 stores, Reiss's roughly 160 stores plus concessions. Others reach you through stockists: Maison Labiche via Liberty, Harrods and Mr Porter; REMAIN Birger Christensen via Net-a-Porter, Farfetch, SSENSE and Harvey Nichols; Attempt via HBX. disco is a directory and doesn't sell anything.