72% matchEverlane
Ethics-led cotton basics, transparency instead of graphics
What changes: Minimal and logo-free rather than graphic-driven
Brand profile
That Gorilla Brand
Athens-based family-run label making graphic organic-cotton essentials that fund mountain gorilla conservation and community projects in Uganda.
AthensOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like That Gorilla Brand like Everlane, Reigning Champ, Awake NY →
What to know about That Gorilla Brand
That Gorilla Brand, abbreviated TGB, is a family-run conservation label founded in 2018 by Leo and Casey Gripari after a trip to Uganda's Bwindi Impenetrable Forest. Operating from Athens, it makes graphic-led everyday essentials — hoodies, tees, joggers and military-style jackets — largely in organic cotton and produced in Portugal. A donation from every item funds The Gorilla Organization's community water, school and infrastructure projects in southwestern Uganda. Harris Elliott joined as creative director for the SS26 "Bwindi" collection, which debuted exclusively at END. Past collaborators include designer Johnny Diamandis.
If you like That Gorilla Brand
72% match
70% matchReigning Champ
Heavier-weight terry sweats and jersey tees, same wardrobe
What changes: Blank and logo-light, higher price per piece
68% matchAwake NY
Graphic tees and hoodies with a community-first mission
What changes: NYC streetwear hype and collabs over conservation
65% matchBanks Journal
Surf-side organic cotton graphics with an eco angle
What changes: Beach/surf styling; brand has since wound down
Brand facts
- Founded
- 2018
- Origin
- Athens, Greece
- Price
- $$
- Focus
- Unisex
- Styles
- Streetwear, Minimalist / Contemporary