Brand profile

That Gorilla Brand

Athens-based family-run label making graphic organic-cotton essentials that fund mountain gorilla conservation and community projects in Uganda.

AthensOrigin

StreetwearStyle

$$Price

Similar to Everlane, Reigning Champ, Awake NY →

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What to know about That Gorilla Brand

Every item funds Ugandan projects

A donation from each piece goes to The Gorilla Organization's water, school and infrastructure work in southwestern Uganda, where the founders travelled before starting the label in 2018.

Graphic basics, made in Portugal

The range is everyday hoodies, tees, joggers and military-style jackets, largely organic cotton and produced in Portugal at a low-to-mid price.

Outside designers shape the collections

Harris Elliott joined as creative director for the SS26 "Bwindi" collection, which launched exclusively at END., following earlier work with designer Johnny Diamandis.

StyleStreetwear Minimalist / Contemporary

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Brand facts

That Gorilla Brand, abbreviated TGB, is a family-run conservation label founded in 2018 by Leo and Casey Gripari after a trip to Uganda's Bwindi Impenetrable Forest. Operating from Athens, it makes graphic-led everyday essentials — hoodies, tees, joggers and military-style jackets — largely in organic cotton and produced in Portugal. A donation from every item funds The Gorilla Organization's community water, school and infrastructure projects in southwestern Uganda. Harris Elliott joined as creative director for the SS26 "Bwindi" collection, which debuted exclusively at END. Past collaborators include designer Johnny Diamandis.

Founded: 2018
Origin: Athens, Greece
Price: $$
Facts checked: August 2026
Styles: Streetwear, Minimalist / Contemporary

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