85% matchMargaret Howell
Fabric-first relaxed shirting in British mill cloth
What changes: Higher price, designer-led and more womenswear breadth
Brand profile
THE DAY
Japanese label founded in 2023 by ex-Porter Classic staffer Naoya Kawachi, making quietly refined, high-quality everyday menswear basics.
TokyoOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like THE DAY like Margaret Howell, Beams Plus, A Kind of Guise →
What to know about THE DAY
Built on a Porter Classic education
Naoya Kawachi launched the label in autumn/winter 2023 after roughly 12 years at Porter Classic as flagship store manager and press.
Slow mills, small alterations
Giza cotton shirts get deliberately widened necklines, sweatshirts are loopwheeled at about a metre an hour, and moleskin set-ups use Brisbane Moss cloth.
Four order shows, Japanese shops only
Kawachi holds four buying exhibitions a year rather than two so stock lands faster, and sells through independents like Sun House, andPheb and Bshop.
If you like THE DAY
85% match
80% matchBeams Plus
Tokyo take on heritage cloth and loopwheel basics
What changes: Broader American Ivy/workwear catalogue, retailer-scale
75% matchA Kind of Guise
Softly tailored daily wear built on mill-sourced fabrics
What changes: European travel-inspired prints and looser fits
72% matchUniversal Works
Moleskin and Brisbane Moss set-ups, workwear-derived
What changes: Lower price, rougher British workwear register
Brand facts
THE DAY is a Japanese menswear label started in the autumn/winter 2023 season by Naoya Kawachi, who spent roughly 12 years at Porter Classic as flagship store manager and press. It targets elevated daily wear rather than occasion dressing: Giza cotton shirting with deliberately widened necklines, loopwheel sweatshirts knitted about one metre per hour, and Brisbane Moss moleskin set-ups. Kawachi runs four order exhibitions annually instead of two so retailers receive stock within a few months. Distribution stays with independent Japanese shops including Sun House, andPheb and Bshop.
- Founded
- 2023
- Origin
- Tokyo, Japan
- Price
- $$$
- Typical prices
- Shirts $209–$243 · Jackets $382–$508
- Focus
- Menswear
- Styles
- Minimalist / Contemporary, Workwear / Heritage