Brand profile

TSPTR

British heritage label reworking American counterculture archives and licensed Peanuts artwork into graphic tees, sweatshirts and outerwear.

BrightonOrigin
Workwear / HeritageStyle
$$Price

Similar to Noah NYC, WTAPS, Stüssy

A TSPTR cream and green raglan long-sleeve tee with a printed graphic

What to know about TSPTR

American counterculture, filtered through Brighton

Collections draw on protest movements, Vietnam-era military kit, surf, running clubs, music and film, translated into graphic tees, loopback sweats, caps and outerwear.

The Peanuts license is central

TSPTR holds a long-running official Peanuts license and reissues 1960s Determined Productions artwork, so Snoopy graphics are a permanent fixture rather than a one-off drop.

Heritage Research founders, Portugal and Japan make

Russ Gator and Daniel Savory previously ran Heritage Research, and production is split between Portuguese and Japanese mills and factories, which sets the mid-tier pricing.

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Brand facts

TSPTR is a British menswear label founded in 2014 by Russ Gator and Daniel Savory, who previously ran Heritage Research. The name abbreviates Truth, Symmetry, Pleasure, Taste and Recognition, architect Louis Sullivan's design principles. Collections mine American counterculture — protest movements, Vietnam-era military kit, surf, running clubs, music and film — reworked as graphic tees, loopback sweatshirts, caps and outerwear. The brand holds a long-running official Peanuts license, reissuing 1960s Determined Productions artwork. Production is split between mills and factories in Portugal and Japan, sold direct and through specialist retailers.

Founded
2014
Origin
Brighton, United Kingdom
Price
$$
Facts checked
August 2026
Styles
Workwear / Heritage, Streetwear

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