TSPTR

TSPTR is a British menswear label founded in 2014 by Russ Gator and Daniel Savory, who previously ran Heritage Research. The name abbreviates Truth, Symmetry, Pleasure, Taste and Recognition, architect Louis Sullivan's design principles. Collections mine American counterculture — protest movements, Vietnam-era military kit, surf, running clubs, music and film — reworked as graphic tees, loopback sweatshirts, caps and outerwear. The brand holds a long-running official Peanuts license, reissuing 1960s Determined Productions artwork. Production is split between mills and factories in Portugal and Japan, sold direct and through specialist retailers.