Deus Ex Machina embodies a free-spirited lifestyle that marries vintage aesthetics with contemporary function. Known for its meticulously crafted pieces, this brand offers a blend of rugged silhouettes and relaxed fits, using high-quality materials that evoke a sense of adventure. Whether you're hitting the open road on a motorcycle or lounging at a beach bonfire, each item speaks to the timeless allure of exploration and self-expression.

Brands like Brixton and Roark Revival capture this same essence, with their commitment to craftsmanship and a laid-back attitude that resonates with a like-minded audience. Filson and Carhartt Wip also stand out, offering durable yet stylish options that cater to the modern wanderer. Dive into the full list of brands that channel the spirit of Deus Ex Machina and elevate your wardrobe for your next adventure.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Former
Match (%)
Style
$$
Why Similar?
Roark Revival
Match (%)
Style
$$-$$$
Why Similar?
VRG GRL
Match (%)
Style
$$
Why Similar?
PacSun
Match (%)
Style
$$
Why Similar?
RVCA
Match (%)
Style
$$
Why Similar?
Banks Journal
Match (%)
Style
$$
Why Similar?
Welcome Skateboards
Match (%)
Style
$$
Why Similar?
Carhartt WIP
Match (%)
Style
$$
Why Similar?
Maui and Sons
Match (%)
Style
$
Why Similar?
Hollister
Match (%)
Style
$
Why Similar?
Price
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$$
Med
$$ (Med)
Surf
Origin
USA
Made in
Unknown
Founded
2017

Former is an independently owned and operated clothing brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder. Through harnessing the creativity of some of the most influential surfers of our generation, they've created a brand they not only want ride for, but to wear too.

Roark Revival

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Contemporary
Surf
Origin
Laguna Beach, United States
Made in
Asia
Founded
2014
Roark Revival is a clothing brand known for its adventurous spirit and travel-inspired designs. Their clothing is made for the modern-day explorer who values functionality, durability, and style.

VRG GRL

Size Guide
$$
Med
$$ (Med)
Trendy
Playful
Origin
Brisbane, Australia
Made in
Asia
Founded
2017
VRG GRL is known for its youthful and vibrant designs that capture the essence of Australian beach culture. The brand offers trendy, affordable pieces that appeal to those seeking playful and effortlessly stylish fashion.
$$
Med
$$ (Med)
Casual
Surf
Origin
Anaheim, United States
Made in
Asia
Founded
1980
PacSun is known for its laid-back and casual California-inspired style. Their clothing line includes a wide range of trendy and comfortable apparel for both men and women, including graphic tees, hoodies, denim, and swimwear.
$$
Med
$$ (Med)
Streetwear
Surf
Origin
Costa Mesa, USA
Made in
Asia
Founded
2001
RVCA is known for its unique blend of art, fashion, and street culture. The brand is recognized for its quality clothing and accessories that appeal to the creative and active lifestyle of its customers.

Banks Journal

Size Guide
$$
Med
$$ (Med)
Surf
Casual
Origin
Byron Bay, Australia
Made in
China & Japan
Founded
2014

Banks Journal is an apparel company inspired by coastal living and design. Their founders' Japanese-Australian heritage is reflected in the style they bring forth. From surf to city, from traditional to contemporary, the juxtaposition and blend are what make this brand unique.

Welcome Skateboards

Size Guide
$$
Med
$$ (Med)
Skateboarding
Origin
Milan, Italy
Made in
Europe
Founded
1895

Welcome is a skateboard brand that is known for their unconventional skateboard shapes and colorful, surreal graphics.

A women wearing a Carhartt WIP off-white laurens shirt

Carhartt WIP

Size Guide
$$
Med
$$ (Med)
Streetwear
Origin
Rohnert Park, USA
Made in
Europe
Founded
1994

Carhartt WIP is a sub-brand of Carhartt, focused on fashion and urban wear. It's  known for its rugged, durable and high-quality clothing and accessories, which have been reinterpreted and updated with design aesthetic in-mind.

Maui and Sons

Size Guide
$
Low
$ (Low)
Surf
Vintage-inspired
Origin
Maui, USA
Made in
Asia
Founded
1980
Maui and Sons is a clothing brand that is known for its surf-inspired designs and beachy aesthetic. Their collections feature comfortable and functional clothing items such as boardshorts, t-shirts, and hoodies, that are perfect for those who love to spend time in the water or enjoy a laid-back lifestyle.

Hollister

Size Guide
$
Low
$ (Low)
Casual
Surf
Origin
Hollister, United States
Made in
Asia
Founded
1947
Hollister is known for its casual and beach-inspired style. Their clothing is often adorned with the brand's signature seagull logo and features comfortable fabrics and laid-back designs.

Ripndip

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Playful
Graphic-forward
Origin
Los Angeles, USA
Made in
Asia
Founded
2009

Ripndip is a skate-inspired clothing brand known for their extensive line of playful designs featuring a cat named Lord Nermal.

Brixton

Size Guide
$$
Med
$$ (Med)
Sophisticated
Minimalist
Origin
Brixton, England
Made in
Asia.
Founded
2004
Brixton is a clothing brand that is known for its timeless and classic designs that are inspired by music, culture, and the people who wear them. Their collections include hats, jackets, pants, and shirts that are made with high-quality materials and are designed to last.
$$-$$$
Med-High
$$-$$$ (Med-High)
Stylish
Origin
Seattle, USA
Made in
China
Founded
1897

Filson is known for its classic and high-quality style but in most cases, not as durable and outdoor-oriented as most on this list. You'll find a great variety of boots and reliable outdoor clothes for whatever the activity is.

$$
Med
$$ (Med)
Streetwear
Skateboarding
Origin
Brooklyn, USA
Made in
Various
Founded
2015

Adsum (which means “here” in Latin) has been developing a contemporary wardrobe of menswear classics since 2015. Their pieces are inspired by urban and rural life in the American Northeast and stand out in a low-key way. For an technically sophisticated and laidback brand, look no further than Adsum.

General Admission

Size Guide
$$
Med
$$ (Med)
Contemporary
Surf
Origin
Los Angeles, USA
Made in
Unknown
Founded
2015

General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle. They are obsessed with minimalism and the fine details of their garments, which are made to be worn loose and casual. Their meticulous craftsmanship can be seen extended into their one-of-a-kind handmade home decor items.

Woolrich

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Stylish
Origin
Plum Run, USA
Made in
USA & Asia
Founded
1830

Woolrich is a heritage brand known for providing warm and durable clothing for outdoor enthusiasts. The brand is particularly well-known for its classic woollen blankets and its parkas, which have become staples of outdoor style. Today, Woolrich offers a range of products, including clothing, footwear, and accessories, for both men and women, and continues to be a trusted name in outdoor wear.

A women wearing a Saturdays NYC black momo puffer jacket

Saturdays NYC

Size Guide
$$
Med
$$ (Med)
Minimalist
Contemporary
Origin
New York City, USA
Made in
Asia
Founded
2009
Saturdays NYC is a clothing brand known for its laid-back, minimalistic style with a focus on high-quality materials and craftsmanship. Their collections include a range of casual wear, from graphic tees and sweatshirts to swimwear and accessories, all with a distinct urban aesthetic.

Topo Designs - Apparel

Size Guide
$$
Med
$$ (Med)
Minimalist
Origin
Denver, USA
Made in
USA
Founded
2008

Topo Designs is an American outdoor brand that creates high-quality and durable outdoor gear and clothing with a minimalist, vintage-inspired aesthetic. They are known for their backpacks, duffel bags, and accessories, as well as a range of outdoor clothing, including jackets, pants, and shirts. They also produce a range of accessories such as wallets, totes and keychains.

13 Brands like Deus Ex Machina

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{"pillar":"Deus Ex Machina","rows":[{"name":"Former","score":90,"style":"Surf / Skate","price":"Med","whySimilar":"Former shares a similar surf and skate aesthetic, emphasizing colorful designs."},{"name":"Roark Revival","score":85,"style":"Contemporary","price":"Med-High","whySimilar":"Roark Revival embodies a spirit of adventure and a relaxed fit, both aligning with the ethos of Deus Ex Machina."},{"name":"VRG GRL","score":85,"style":"Surf / Skate","price":"Med","whySimilar":"Both brands emphasize vibrant, playful designs and a relaxed fit, appealing to the youthful beach culture."},{"name":"PacSun","score":82,"style":"Surf / Skate","price":"Med","whySimilar":"Similar relaxed silhouettes and colorful palettes aimed at the surf/skate demographic, with a laid-back California vibe."},{"name":"RVCA","score":80,"style":"Streetwear","price":"Med","whySimilar":"RVCA combines elements of art and surf culture, appealing to a similar lifestyle as Deus Ex Machina."},{"name":"Banks Journal","score":78,"style":"Surf / Skate","price":"Med","whySimilar":"Banks Journal shares the surf and skate style, embodying a coastal aesthetic similar to Deus Ex Machina."},{"name":"Welcome Skateboards","score":78,"style":"Surf / Skate","price":"Med","whySimilar":"Both brands cater to the surf/skate community and feature playful, colorful designs."},{"name":"Carhartt WIP","score":77,"style":"Streetwear","price":"Med","whySimilar":"Carhartt WIP's relaxed and boxy silhouette resonates with the laid-back vibe of Deus Ex Machina."},{"name":"Maui and Sons","score":75,"style":"Surf / Skate","price":"Low","whySimilar":"Both share a relaxed style with colorful, beachy aesthetics appealing to surf culture."},{"name":"Hollister","score":72,"style":"Surf / Skate","price":"Low","whySimilar":"Casual surf and skate-inspired clothing with a colorful palette targeted at a similar demographic."}]}

Frequently Asked Questions

What brand is most similar to Deus Ex Machina?

Former is the most similar brand to Deus Ex Machina, with a 90% match. It shares a vibrant surf and skate aesthetic that echoes the adventurous spirit of Deus.

Cheaper alternatives to Deus Ex Machina

Former, Roark Revival, and VRG GRL offer budget-friendly alternatives in the mid-range price segment, allowing access to stylish, quality apparel without a premium price.

Is Former better than Deus Ex Machina?

Former and Deus Ex Machina excel in different areas; Former is better tailored for contemporary surf culture, while Deus offers a more rugged, culturally blended alternative.

What is Deus Ex Machina known for?

Deus Ex Machina is famed for its unique blend of motorcycle and surf culture, distinguished by quality craftsmanship and an adventurous aesthetic in each collection.

Brands like Deus Ex Machina but more affordable

Maui and Sons and Hollister serve as budget-friendly options, both offering relaxed surf-inspired styles catering to a similar demographic at a lower price point.

Whether you’re here for a similar vibe, price point, or quality, we hope this list of brands similar to Deus Ex Machina pointed you in the right direction. Want us to cover another brand? Send us a note!

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