86% matchTrue SF
Bay Area city-pride graphics from a Haight Street shop
What changes: More local-pride streetwear than fine-art collaboration
Brand profile
Upper Playground
San Francisco art-and-apparel label pairing artist-collaboration graphic tees and prints with its Fillmore Street store and FIFTY24SF gallery.
San FranciscoOrigin
UnisexFocus
StreetwearStyle
$Price
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What to know about Upper Playground
Artists, not designers, drive it
Graphics come from named painters and illustrators — Jeremy Fish, Sam Flores, Usugrow — each with their own line, so the catalogue reads as a roster rather than a season.
A gallery sits next door
The Fillmore Street flagship operates alongside the FIFTY24SF gallery, which shows the same artists whose work ends up on the T-shirts and hoodies.
Cheap tees, San Francisco lineage
Founded in 1999 out of a Lower Haight record shop and still independent, it keeps prices low and sticks to graphic hoodies, tees, caps and prints.
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What changes: Decks and workwear cuts rather than art-print program
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Brand facts
Upper Playground is an independent art-and-apparel label founded in San Francisco by artist Matt Revelli with Matt Yep and Dennis Kennedy, growing out of a Lower Haight record shop. It builds graphic T-shirts, hoodies, caps and prints around collaborations with painters and illustrators, including Jeremy Fish (Superfishal), Sam Flores (TwelveGrain) and Usugrow (Shinganist), and uses a walrus head as its house mark. The company still runs its Fillmore Street flagship alongside the adjacent FIFTY24SF gallery, which exhibits many of the same artists.
- Founded
- 1999
- Origin
- San Francisco, United States
- Made in
- USA
- Price
- $
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Skatewear