Vera Bradley
Vera Bradley designs quilted cotton and performance-twill bags, backpacks, luggage and accessories built around large-scale floral and paisley prints. The Fort Wayne, Indiana company trades publicly as VRA and is in the middle of a transformation that added a new logo, renovated stores, a more elevated assortment and Zooey Deschanel as brand ambassador, plus a 2024 limited-edition collaboration with Urban Outfitters. It sold jewelry subsidiary Pura Vida to Project Aster Acquisition in March 2025 and replaced its CEO and CFO in June 2025 amid falling revenue and activist pressure from Fund 1 Investments.
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