Brand profile
Véritécoeur
Fukuoka womenswear label making relaxed, Japan-made cotton and linen pieces that soften and fade with wear.
FukuokaOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Véritécoeur like Margaret Howell, Folk, Universal Works →
What to know about Véritécoeur
Fabrics meant to fade
Washed cotton, linen and khadi in loose, oversized cuts that are designed to soften and shift in colour the more they are worn and laundered.
Womenswear first, unisex second
The main line is womenswear covering daily through formal dressing, with the unisex Veritecoeur et ses COPAINS line added for Spring/Summer 2015.
Fukuoka base, Japanese production
Garments are made in Japan and sold through the brand's own Fukuoka store and website, plus retailers including Namu Shop and La Garconne.
Looks from Véritécoeur
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Shop all Véritécoeur ↗Available atNamu Shop
If you like Véritécoeur
82% matchMargaret Howell
Same reverence for natural-fibre cloth in easy shapes
What changes: British tailoring roots and higher price, less washed-and-faded
72% matchFolk
Muted, texture-led pieces across men's and women's
What changes: More print and detail play, European fits
70% matchUniversal Works
Roomy cotton and linen staples, workwear-leaning
What changes: British mid-century workwear codes rather than Japanese softness
67% matchA.P.C.
Understated fabric-first wardrobe built to age
What changes: Denim-centric and Parisian-sharp rather than washed-soft
Brand facts
Veritecoeur is a Japanese womenswear label based in Fukuoka whose name comes from the French for "true heart," a nod to the sincerity behind its making. Collections center on washed cotton, linen and khadi in relaxed, oversized silhouettes designed to soften and fade with repeated wearing and washing. Garments are made in Japan and span daily to formal dressing, alongside the unisex Veritecoeur et ses COPAINS line launched for Spring/Summer 2015. The brand operates a Fukuoka store and online shop, and is stocked by Namu Shop and La Garconne.
- Founded
- unknown
- Origin
- Fukuoka, Japan
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Workwear / Heritage