Brand profile

Vétra

Family-run French workwear house making chore jackets, coveralls and moleskin outerwear in its own factory since 1927.

ParisOrigin
Workwear / HeritageStyle
$$$Price

Similar to Universal Works, Oliver Spencer, Folk Clothing

A man wearing a bright blue Vétra cotton chore jacket over a white tee

What to know about Vétra

Still a working French factory

Founded in Paris in 1927 and run by the same family, Vétra makes everything in its own factory in western France rather than outsourcing production.

Bleu de travail, by the number

The catalogue is built on numbered chore jackets, dungarees and coveralls in moleskin, brushed canvas and melton — traditional patterns with slightly updated fits.

Real workwear at $200-300

Jackets typically land around $200-300 through specialist retailers like Cultizm and Blue Beach Denim, pricing French factory-made workwear below designer interpretations of it.

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Brand facts

Vétra is a French workwear label founded in Paris in 1927 by Edouard Beerens, its name shortened from "vêtements de travail." Still run by the founding family, it manufactures entirely in its own factory in western France. The catalogue centers on bleu de travail staples: numbered chore jackets, dungarees, coveralls, moleskin and brushed-canvas outerwear, melton coats and trousers, cut in traditional patterns with slightly refined modern fits. Distribution runs through specialist menswear retailers including Cultizm and Blue Beach Denim, with jackets typically landing around $200-300.

Founded
1927
Origin
Paris, France
Price
$$$
Facts checked
August 2026
Styles
Workwear / Heritage, Minimalist / Contemporary

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