86% matchUniversal Works
British mid-century workwear in the same chore-jacket idiom
What changes: Outsourced production, broader seasonal styling
Brand profile
Vétra
Family-run French workwear house making chore jackets, coveralls and moleskin outerwear in its own factory since 1927.
ParisOrigin
MenswearFocus
Workwear / HeritageStyle
$$$Price
4 brands like Vétra like Universal Works, Oliver Spencer, Folk →
What to know about Vétra
Still a working French factory
Founded in Paris in 1927 and run by the same family, Vétra makes everything in its own factory in western France rather than outsourcing production.
Bleu de travail, by the number
The catalogue is built on numbered chore jackets, dungarees and coveralls in moleskin, brushed canvas and melton — traditional patterns with slightly updated fits.
Real workwear at $200-300
Jackets typically land around $200-300 through specialist retailers like Cultizm and Blue Beach Denim, pricing French factory-made workwear below designer interpretations of it.
If you like Vétra
86% match
76% matchOliver Spencer
Workwear jackets filtered through a tailor's eye
What changes: More suiting and knitwear, less true utility construction
70% matchFolk
Muted utility shapes with more print and texture play
What changes: Design-led details rather than authentic work patterns
70% matchTaylor Stitch
American take on durable cotton and hemp workwear staples
What changes: Lower price, direct-to-consumer, less heritage patterning
Brand facts
Vétra is a French workwear label founded in Paris in 1927 by Edouard Beerens, its name shortened from "vêtements de travail." Still run by the founding family, it manufactures entirely in its own factory in western France. The catalogue centers on bleu de travail staples: numbered chore jackets, dungarees, coveralls, moleskin and brushed-canvas outerwear, melton coats and trousers, cut in traditional patterns with slightly refined modern fits. Distribution runs through specialist menswear retailers including Cultizm and Blue Beach Denim, with jackets typically landing around $200-300.
- Founded
- 1927
- Origin
- Paris, France
- Price
- $$$
- Typical prices
- Jackets $226–$274 · Tailoring $265–$265
- Focus
- Menswear
- Styles
- Workwear / Heritage, Minimalist / Contemporary