Von Dutch
Von Dutch takes its name from pinstriper Kenneth "Von Dutch" Howard and built a Y2K apparel empire around mesh-back trucker hats, flying-eyeball graphics, gothic logo type, denim and graphic tees. France's Groupe Royer and subsidiary Royer Brands International transferred ownership to New Jersey brand-management firm WSG Brands in June 2024, with CEO Jack Cheika and COO Marc Benitez leading it. WSG is rebuilding US distribution, licensing the name into new categories including a Von Dutch F&B venture announced in 2025 for sodas, mocktails and spirits, while Gen Z nostalgia drives resale demand.
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