88% matchorSlow
Same Japanese repro of mid-century US workwear, vintage looms
Brand profile
Toyo Enterprise's Japanese-made revival of a 1950s American sportswear label, known for loopwheel tees and Melton wool varsity jackets.
Similar to orSlow, Beams Plus, Engineered Garments →

Toyo Enterprise licensed a dormant 1950s American sportswear name in 2007 and now produces the whole catalogue domestically in Japan, alongside Buzz Rickson's and Sugar Cane.
The two-pack T-shirts and heavyweight sweatshirts are what most people buy first; sweats sit around 18,000-22,000 yen, so you are paying Japanese-made prices for basics.
Chain-stitched Melton wool and leather varsity jackets approach $800 and represent the most involved end of the line rather than the everyday product.
88% matchSame Japanese repro of mid-century US workwear, vintage looms
76% matchTokyo-made Ivy and Americana, styled rather than strict repro
72% matchJapanese eye on US military/work patterns, but reinterpreted
68% matchArchive-faithful American heritage, footwear side of the look
Whitesville is a Japanese heritage sportswear label operated by Tokyo-based Toyo Enterprise, the group behind Buzz Rickson's, Sugar Cane and Sun Surf. Toyo licensed the dormant mid-century American name in 2007 and reproduces its catalogue entirely in Japan: loopwheel two-pack T-shirts, heavyweight sweatshirts and hooded parkas, thermals, and chain-stitched Melton wool and leather award jackets. Sweatshirts typically run 18,000-22,000 yen and varsity jackets approach 800 dollars. Demand spiked after Jeremy Allen White wore the two-pack tees in The Bear.
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