Brand profile

Whitesville

Toyo Enterprise's Japanese-made revival of a 1950s American sportswear label, known for loopwheel tees and Melton wool varsity jackets.

TokyoOrigin
UnisexFocus
Workwear / HeritageStyle
$$$Price

4 brands like Whitesville like orSlow, Beams Plus, Engineered Garments

A man wearing a white Whitesville loopwheel pocket t-shirt with raw denim jeans and a black beanie on a cobblestone street

What to know about Whitesville

Whitesville is a Japanese heritage sportswear label operated by Tokyo-based Toyo Enterprise, the group behind Buzz Rickson's, Sugar Cane and Sun Surf. Toyo licensed the dormant mid-century American name in 2007 and reproduces its catalogue entirely in Japan: loopwheel two-pack T-shirts, heavyweight sweatshirts and hooded parkas, thermals, and chain-stitched Melton wool and leather award jackets. Sweatshirts typically run 18,000-22,000 yen and varsity jackets approach 800 dollars. Demand spiked after Jeremy Allen White wore the two-pack tees in The Bear.

If you like Whitesville

Brand facts

Founded
2007 (Toyo Enterprise revival of a 1950s American sportswear label)
Origin
Tokyo, Japan
Price
$$$
Typical prices
T-shirts $93–$103 · Hoodies $143–$173 · Jackets $733–$1005
Focus
Unisex
Styles
Workwear / Heritage, Urban prep / Ivy

Keep exploring