Brand profile
Y/Project
Defunct Paris label, founded 2010 and led by Glenn Martens, known for twisted denim and deconstructed, gender-fluid tailoring; ceased operations January 2025.
ParisOrigin
UnisexFocus
Avant-gardeStyle
$$$$Price
18 brands like Y/Project like Ottolinger, Martine Rose, Marine Serre →
What to know about Y/Project
Y/Project was a Paris label founded in 2010 by designer Yohan Serfaty and businessman Gilles Elalouf. After Serfaty's death, Belgian designer Glenn Martens became creative director in 2013 and built the house's signature language: twisted and doubled denim, ruched and convertible tailoring, layered trompe-l'oeil constructions and gender-fluid silhouettes, plus long-running collaborations with Jean Paul Gaultier, Diesel, UGG and Canada Goose. Elalouf died in 2024, Martens exited that September, and the brand entered receivership before announcing closure in January 2025 after no buyer emerged.
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How Y/Project fits
Overall fit
runs large
Y/Project pieces are typically drafted with deliberately oversized, deconstructed and exaggerated proportions, so garments tend to wear larger and longer than mainstream labels.
Tip: Consider sizing down one from your usual, though many pieces are designed oversized by intent so size to the silhouette you want.
Medium confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Jeans & denim | runs large | twisted, doubled or exaggerated relaxed | The signature twisted and doubled denim reads big and long; size down if you want a closer fit. |
| Trousers & pants | runs large | relaxed to ruched and voluminous | Tailored and ruched trousers run generous and long, so consider sizing down. |
| Jackets | runs large | oversized and deconstructed | Outerwear is cut roomy for layered, exaggerated silhouettes; size down for a trimmer look. |
| T-shirts & graphic tees | runs large | boxy and oversized | Tees wear boxy and long; size down if you prefer a standard fit. |
| Shirts & overshirts | runs large | oversized, often convertible or draped | Shirts are cut large with dramatic proportions; size down for a cleaner fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Y/Project
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86% matchOttolinger
Twisted jersey and warped knits from Berlin
What changes: Womenswear-led and smaller range, less tailoring
82% matchMartine Rose
Distorted proportions with rave and subculture cues
What changes: More menswear-classic sourcing, less denim manipulation
78% matchMarine Serre
Same Paris cohort, upcycled patchwork over trompe-l'oeil
What changes: Sustainability-driven fabric story, softer silhouettes
76% matchVETEMENTS
Oversized, ironic reworking of familiar garment codes
What changes: Logo-heavy merch focus rather than pattern-cutting craft
Y/Project fit questions
Does Y/Project run big or small?
Y/Project runs large. Consider sizing down one from your usual, though many pieces are designed oversized by intent so size to the silhouette you want. Y/Project pieces are typically drafted with deliberately oversized, deconstructed and exaggerated proportions, so garments tend to wear larger and longer than mainstream labels.
How does Y/Project fit?
Y/Project pieces are typically drafted with deliberately oversized, deconstructed and exaggerated proportions, so garments tend to wear larger and longer than mainstream labels. Overall shape: oversized, deconstructed and exaggerated.
How do Y/Project jeans & denim fit?
Y/Project jeans & denim runs large. The signature twisted and doubled denim reads big and long; size down if you want a closer fit. Shape: twisted, doubled or exaggerated relaxed.
How do Y/Project trousers & pants fit?
Y/Project trousers & pants runs large. Tailored and ruched trousers run generous and long, so consider sizing down. Shape: relaxed to ruched and voluminous.
How do Y/Project jackets fit?
Y/Project jackets runs large. Outerwear is cut roomy for layered, exaggerated silhouettes; size down for a trimmer look. Shape: oversized and deconstructed.
Brand facts
- Founded
- 2010
- Origin
- Paris, France
- Made in
- Europe
- Price
- $$$$
- Focus
- Unisex
- Styles
- Avant-garde, Streetwear, Punk / Grunge / Goth