Cheaper alternatives to Loro Piana

10 ranked picks

Updated ·

A man wearing a checked wool Loro Piana overcoat with matching tailored trousers and a felt hat

Want the Loro Piana look for less? These 10 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

A man wearing an all black Zegna suit with a black turtleneck underneath
#2

Zegna

Fibre-first menswear$$$$$ · CheaperTrivero, Italy · est. 1910Made in Switzerland, China

Italian luxury menswear house known for its own wool and cashmere fabrics, fluid tailoring, Su Misura service and the Triple Stitch shoe.

Why it's similar. Ermenegildo Zegna started as a Trivero wool mill in 1910, and its Oasi Cashmere and Su Misura tailoring pursue the same fibre-first, logo-quiet luxury as Loro Piana.

What changes. More formal suiting focus and a stronger branded/sneaker line

A man wearing a brown vintage-inspired Tom Ford Suit
#8

TOM FORD

Luxury$$$$$ · CheaperLondon, United Kingdom · est. 2005Made in Italy

Luxury house founded by Tom Ford in 2005, known for evening tailoring, sunglasses and fragrance; now Estée Lauder-owned with Haider Ackermann as creative director.

Why it's similar. Both brands feature structured tailoring and a focus on luxury fabrics, appealing to an upscale clientele.

On saleUp to 80% off at SSENSE.See sales →
A woman wearing SHANG XIA ssense exclusive blue minidress
#10

SHANG XIA

$$$$$ · CheaperShanghai, China · est. 2009

Shanghai luxury house, Hermès-founded and now Exor-controlled, applying Chinese craft traditions to clothing, jewellery, furniture and homeware.

The weekly disco

Like these brands? Keep discovering.

One email a week — new brands worth knowing and the markdowns actually worth clicking.

Free · One email a week

A man wearing a Giorgio Armani outfit walking a runway
#11

Giorgio Armani

$$$$$ · CheaperMilan, Italy · est. 1975

Milan luxury house founded in 1975, known for soft unstructured tailoring in muted tones, now led by Leo Dell'Orco and Silvana Armani.

A man wearing a brown A.P.C. outfit which includes shorts, a short-sleeve button up under a long-sleeve button up and a bag
#14

A.P.C.

$$$ · CheaperParis, France · est. 1987Made in Portugal

Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.

On saleUp to 70% off at SSENSE, Hatchet Outdoor Supply Co. and 1 more.See sales →
A man wearing a Olive Everlane overshirt, a white beanie and khaki pants
#17

Everlane

$$ · CheaperSan Francisco, United States · est. 2010Made in China

Direct-to-consumer American basics label known for transparent pricing, minimalist neutral wardrobe staples, denim, and recycled-material outerwear.

Common questions
What are the best cheaper alternatives to Loro Piana?

Zegna, TOM FORD, SHANG XIA lead our ranking. Want the Loro Piana look for less? These 10 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

Community recommendations

Know another brand like Loro Piana?

We're always discovering new labels. Suggest a brand we should look into.

Own a brand?

Spotted outdated information?

Go deeper