When it comes to crafting timeless yet contemporary menswear, Howlin stands out for its distinctive blend of heritage and innovation. Known for its playful knitwear, this brand embraces rich textures and vibrant colors, all while maintaining a relaxed silhouette that feels both cozy and effortlessly stylish. With an ethos centered on quality materials and sustainable practices, Howlin delivers pieces that seamlessly transition from casual outings to more refined settings, appealing to those who appreciate a touch of whimsy in their wardrobe.
Brands like Filson and Norse Projects resonate with Howlin’s commitment to craftsmanship and enduring style, offering rugged yet refined options perfect for everyday wear. Our Legacy and Auralee further enhance this curated space, known for their artful approach to tailoring and contemporary aesthetics. Dive into our full list to discover more brands that embody the spirit of Howlin, each evoking a unique blend of personality and practicality in their designs.
Filson is known for its classic and high-quality style but in most cases, not as durable and outdoor-oriented as most on this list. You'll find a great variety of boots and reliable outdoor clothes for whatever the activity is.
Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.
Our Legacy has become a leader in contemporary design – leading with a casual selection of daily wear with some fashion-forward pieces mixed in. They provide a wide range of fits so be sure to check the size and fit info before copping.
Auralee is led by Ryota Iwai and imbues a feeling of calm elegance aligned with gentle formality, comfort meeting sensitive sophistication.
A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.
Drake's is a British brand known for its high-quality accessories, such as ties, pocket squares, scarves, and hats. They are known for their use of luxurious materials, traditional craftsmanship, and bold patterns and colors.
Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.
Led by Oliver Spencer, here you’ll find a collection of smart, distinctive and comfortable garments. Perhaps best described as Quality needn’t mean formality; casual needn’t mean careless.
Based out of Germany, A Kind of Guise offers timeless pieces that endure the test of time. You’ll find contemporary pieces matched with premium German craftsmanship and the highest quality materials.
Sefr is a Swedish clothing brand known for being on the cutting-edge while still being minimalist at heart. You'll find broad ranges of color, texture in the materials they use that will then come together in sleek ways.
Margaret Howell brings a contemporary design to pieces that have a relaxed, lived in, and natural look. Bringing together fine materials and fabrics that fits each individual piece, all rooted in British tradition.
Beams Plus is a Japanese heritage-inspired menswear company that can most easily be summarized as 'American style, made in Japan'. With a keen attention to detail in regards to fit and fabrics, they've created a timeless aesthetically driven brand all with a contemporary Japanese fit.
Barbour is a premium lifestyle brand known for its durable and stylish outerwear and accessories. Founded in 1894 in England, Barbour has a long history of providing quality products that are designed to withstand harsh weather conditions.
Belstaff is a British heritage brand known for its iconic, high-quality outerwear and accessories, particularly its leather jackets and waxed cotton jackets. The brand's is designed to be both stylish and functional, with a focus on durability, practicality, and performance.
Tres-Bien began as a store and house brand, quickly evolving alongside other Swedish brands placing sportswear alongside high-end fashion. They provide an everywhere collection along with a curated selection of other brands.
Mads Norgaard all started with a striped t-shirt… the 101. More than 3 million have been sold since 1967 and there has been no looking back since. They’ve expanded from there and added a women’s and kids’ line with a full wardrobe of offerings.
Samsøe Samsøe was founded by the Samsøe brothers in 1993. Over time, it expanded to include T-shirts, knitwear and other men’s clothing. In 2000, Peter Sextus and Per-Ulrik Andersen took over the brand and made it into an international fashion house. Samsøe Samsøe is defined by its utilitarian aesthetic, which combines the Danish street style with a Scandinavian spirit. Their collections transcend trends and are minimalist, affordable and accessible.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
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