discoWe compared 19 brands similar to Howlin on fit, price and aesthetic — 1 cheaper and 9 more premium, led by Drake's and Missoni.
Discover brands like Howlin that expertly blend style, quality, and sustainability. Notable for their luxurious knitwear and colorful designs, Howlin's closest counterparts include Drake's, Our Legacy, and Auralee, all of which share a commitment to premium materials and craftsmanship. If you're drawn to high-quality, relaxed styles with a contemporary edge or vibrant palettes, explore these brands for pieces that resonate with your fashion sense.
London menswear house from 1977, known for hand-cut silk ties, shirting and soft tailoring under a relaxed-elegance ethos.
Why it's similar. Both brands share a luxurious approach to their designs, focusing on high-quality materials and craftsmanship.
What changes. Tailoring and ties are the core, dressier overall
Italian luxury knitwear house known for zigzag and space-dyed multicolour patterns, now majority-owned by investment fund FSI after the family's 2026 exit.
Why it's similar. Both focus heavily on colorful knitwear and luxury style, sharing a strong emphasis on traditional craftsmanship paired with modern design.
Independent Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
Why it's similar. Like Howlin, Our Legacy offers a premium quality with an emphasis on relaxed silhouettes.
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Swiss label making minimalist cashmere knitwear — oversized cardigans, sweaters and knit trousers in neutral tones.
Why it's similar. Both brands emphasize knitwear, use luxury materials, and maintain a premium market positioning.
Independent Tokyo label by Ryota Iwai, building relaxed menswear and womenswear around custom-developed Japanese textiles and muted colour.
Why it's similar. Both brands utilize premium natural fibers and sustainable practices in their designs.
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
Why it's similar. Both brands share an emphasis on high-quality materials and relaxed fits.
Swiss knitwear house founded in 1884, making understated fine-gauge cotton, modal and silk underwear, sleepwear and loungewear.
Why it's similar. Both brands focus on luxury basics and sustainable materials with a premium segment positioning.
Independent London label founded in 2001 by Cathal McAteer, making detail-driven, muted menswear and womenswear in relaxed, comfort-first cuts.
Why it's similar. Folk and Howlin both focus on understated design and high-quality materials.
What changes. Full collection label, less mill-driven knit depth
Gigi Hadid's New York knitwear label, founded 2022, making colorful 100% cashmere basics positioned as long-wearing heirlooms rather than seasonal fashion.
Why it's similar. Similar focus on sustainable, luxury materials and relaxed, tailored silhouettes.
What changes. Pricier, unisex/womens-led, no folk-music references
Amsterdam label producing genderless, one-size cashmere knitwear in a permanent, non-seasonal range of saturated colours.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
Malmö-based Swedish label pairing 1970s references with Scandinavian minimalism across relaxed shirting, wide trousers and textured natural fabrics.
French luxury swimwear label known for printed men's swim shorts, matching father-and-son sets and resortwear, owned by G-III Apparel Group.
British heritage outerwear label founded in 1894, best known for waxed cotton and quilted country jackets.
British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, independently run from London since 1970.
British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — still sewn at its own Long Eaton factory.
Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.
What changes. Relaxed tailoring and travel-wear lead the range
British heritage menswear label reworking military, workwear and mountaineering archive pieces from a Newcastle studio; founder Nigel Cabourn died in June 2026.
Parisian label founded in 2009 that updates French workwear staples — chore coats, utility trousers, knitwear — with made-in-France production.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Drake's | 90% | Luxury | More premium |
| 2 | Missoni | 89% | Luxury | More premium |
| 3 | Our Legacy | 85% | Contemporary | More premium |
| 4 | Frenckenberger | 85% | Luxury | Similar |
| 5 | Auralee | 82% | Contemporary | More premium |
| 6 | Norse Projects | 77% | Minimalist | Cheaper |
| 7 | Hanro | 76% | Luxury | Similar |
| 8 | Folk Clothing | 75% | Contemporary | More premium |
| 9 | Guest in Residence | 74% | Luxury | Similar |
| 10 | Extreme Cashmere | — | More premium | |
| 11 | A.P.C. | — | More premium | |
| 12 | Sefr | — | Similar | |
| 13 | Vilebrequin | — | Similar | |
| 14 | Barbour | — | Similar | |
| 15 | Margaret Howell | — | More premium | |
| 16 | Sunspel | — | More premium | |
| 17 | A Kind of Guise | — | Similar | |
| 18 | Nigel Cabourn | — | Similar | |
| 19 | Bleu de Paname | — | Similar |
Drake's, with a 90% match, stands as the brand most similar to Howlin, sharing a dedication to luxurious design and craftsmanship.
Norse Projects offers high-quality knitwear with similar relaxed fits in a mid-range price segment, making it an excellent affordable alternative.
While both focus on quality, Drake's excels in formal wear and accessories, whereas Howlin is renowned for vibrant knitwear, offering two different style fits for different occasions.
Howlin is celebrated for its high-quality knitwear with vibrant colors and timeless designs, embodying craftsmanship and attention to detail perfect for colder seasons.
Norse Projects and A Kind of Guise provide great value with premium craftsmanship at a lower price point, making them practical choices for knitwear enthusiasts.