When it comes to crafting timeless yet contemporary menswear, Howlin stands out for its distinctive blend of heritage and innovation. Known for its playful knitwear, this brand embraces rich textures and vibrant colors, all while maintaining a relaxed silhouette that feels both cozy and effortlessly stylish. With an ethos centered on quality materials and sustainable practices, Howlin delivers pieces that seamlessly transition from casual outings to more refined settings, appealing to those who appreciate a touch of whimsy in their wardrobe.
Brands like Filson and Norse Projects resonate with Howlin’s commitment to craftsmanship and enduring style, offering rugged yet refined options perfect for everyday wear. Our Legacy and Auralee further enhance this curated space, known for their artful approach to tailoring and contemporary aesthetics. Dive into our full list to discover more brands that embody the spirit of Howlin, each evoking a unique blend of personality and practicality in their designs.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
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Drake's is a British brand known for its high-quality accessories, such as ties, pocket squares, scarves, and hats. They are known for their use of luxurious materials, traditional craftsmanship, and bold patterns and colors.



Our Legacy has become a leader in contemporary design – leading with a casual selection of daily wear with some fashion-forward pieces mixed in. They provide a wide range of fits so be sure to check the size and fit info before copping.



Auralee is led by Ryota Iwai and imbues a feeling of calm elegance aligned with gentle formality, comfort meeting sensitive sophistication.
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Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.






A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.

Sefr is a Swedish clothing brand known for being on the cutting-edge while still being minimalist at heart. You'll find broad ranges of color, texture in the materials they use that will then come together in sleek ways.


Barbour is a premium lifestyle brand known for its durable and stylish outerwear and accessories. Founded in 1894 in England, Barbour has a long history of providing quality products that are designed to withstand harsh weather conditions.

Margaret Howell brings a contemporary design to pieces that have a relaxed, lived in, and natural look. Bringing together fine materials and fabrics that fits each individual piece, all rooted in British tradition.


Based out of Germany, A Kind of Guise offers timeless pieces that endure the test of time. You’ll find contemporary pieces matched with premium German craftsmanship and the highest quality materials.
Drake's, with a 90% match, stands as the brand most similar to Howlin, sharing a dedication to luxurious design and craftsmanship.
Norse Projects offers high-quality knitwear with similar relaxed fits in a mid-range price segment, making it an excellent affordable alternative.
While both focus on quality, Drake's excels in formal wear and accessories, whereas Howlin is renowned for vibrant knitwear, offering two different style fits for different occasions.
Howlin is celebrated for its high-quality knitwear with vibrant colors and timeless designs, embodying craftsmanship and attention to detail perfect for colder seasons.
Norse Projects and A Kind of Guise provide great value with premium craftsmanship at a lower price point, making them practical choices for knitwear enthusiasts.
Love brands like Howlin? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.