When it comes to crafting timeless yet contemporary menswear, Howlin stands out for its distinctive blend of heritage and innovation. Known for its playful knitwear, this brand embraces rich textures and vibrant colors, all while maintaining a relaxed silhouette that feels both cozy and effortlessly stylish. With an ethos centered on quality materials and sustainable practices, Howlin delivers pieces that seamlessly transition from casual outings to more refined settings, appealing to those who appreciate a touch of whimsy in their wardrobe.

Brands like Filson and Norse Projects resonate with Howlin’s commitment to craftsmanship and enduring style, offering rugged yet refined options perfect for everyday wear. Our Legacy and Auralee further enhance this curated space, known for their artful approach to tailoring and contemporary aesthetics. Dive into our full list to discover more brands that embody the spirit of Howlin, each evoking a unique blend of personality and practicality in their designs.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Drake's
Match (%)
Style
$$$
Why Similar?
Missoni
Match (%)
Style
$$$$
Why Similar?
Our Legacy
Match (%)
Style
$$$
Why Similar?
Frenckenberger
Match (%)
Style
$$-$$$
Why Similar?
Auralee
Match (%)
Style
$$$$
Why Similar?
Ginger and Smart
Match (%)
Style
$$$
Why Similar?
Norse Projects
Match (%)
Style
$$
Why Similar?
Hanro
Match (%)
Style
$$-$$$
Why Similar?
Folk Clothing
Match (%)
Style
$$$
Why Similar?
Guest in Residence
Match (%)
Style
$$-$$$
Why Similar?
Price
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Drake's

Size Guide
$$$
High
$$$ (High)
Luxury Basics
Bold
Origin
London, UK
Made in
Europe & Japan
Founded
1977

Drake's is a British brand known for its high-quality accessories, such as ties, pocket squares, scarves, and hats. They are known for their use of luxurious materials, traditional craftsmanship, and bold patterns and colors.

Missoni

Size Guide
$$$$
Very High
$$$$ (Very High)
Luxury
Knitwear
Origin
Sumirago, Italy
Made in
Italy
Founded
1953
Missoni is a luxury Italian fashion brand known for its iconic zigzag patterns and colorful knitwear. The brand has a distinctive style that combines traditional craftsmanship with modern design elements, making it a favorite among fashion-forward individuals.
A women wearing a Our Legacy black sleek minidress

Our Legacy

Size Guide
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Stockholm, Sweden
Made in
Portugal
Founded
2005

Our Legacy has become a leader in contemporary design – leading with a casual selection of daily wear with some fashion-forward pieces mixed in. They provide a wide range of fits so be sure to check the size and fit info before copping.

Frenckenberger

Size Guide
$$-$$$
High
$$-$$$ (Med-High)
Luxury
Knitwear
Origin
Vienna, Austria
Made in
Italy
Founded
2017
Frenckenberger is renowned for its luxurious, high-quality cashmere pieces that combine minimalist design with exceptional craftsmanship. The brand focuses on timeless elegance and sustainability, making it a favorite among discerning fashion enthusiasts.
A women wearing a Auralee brown wrinkled midi dress

Auralee

Size Guide
$$$$
Very High
$$$$ (Very High)
Contemporary
Minimalist
Origin
Paris, France
Made in
Japan
Founded
2015

Auralee is led by Ryota Iwai and imbues a feeling of calm elegance aligned with gentle formality, comfort meeting sensitive sophistication.

Ginger and Smart

Size Guide
$$$
High
$$$ (High)
Sophisticated
Bohemian
Origin
Sydney, Australia
Made in
Australia
Founded
2002
Ginger and Smart is an Australian luxury fashion brand known for its contemporary designs that blend modern tailoring with feminine sensibility. The brand is recognized for its use of premium fabrics, unique prints, and attention to detail.

Norse Projects

Size Guide
$$
Med
$$ (Med)
Minimalist
Contemporary
Origin
Copenhagen, Denmark
Made in
Europe
Founded
2004

Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.

$$-$$$
Med-High
$$-$$$ (Med-High)
Luxury Basics
High-quality
Origin
Liestal, Switzerland
Made in
Austria, Portugal
Founded
1884
Hanro is renowned for its luxurious, high-quality lingerie, nightwear, and loungewear, crafted with meticulous attention to detail and comfort. The Swiss brand combines timeless elegance with innovative fabrics, making it a favorite for those seeking understated sophistication and exceptional durability.

Folk Clothing

Size Guide
$$$
High
$$$ (High)
Modern
Timeless
Origin
Manchester, United Kingdom
Made in
Asia
Founded
2002
Folk Clothing is a British brand that is known for its simple, understated and timeless designs. Their collections feature high-quality fabrics and impeccable attention to detail, resulting in pieces that are both stylish and durable.

Guest in Residence

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Luxury Basics
Contemporary
Origin
New York, United States
Made in
Asia
Founded
2022
Guest in Residence is renowned for its luxurious, high-quality cashmere pieces that blend timeless elegance with modern style. Founded by supermodel Gigi Hadid, the brand emphasizes sustainability and craftsmanship in its collections.

Extreme Cashmere

Size Guide
$$$
High
$$$ (High)
Luxury Basics
Timeless
Origin
Amsterdam, Netherlands
Made in
China, Mongolia
Founded
2016
Extreme Cashmere is renowned for its luxurious, high-quality cashmere pieces that emphasize comfort and versatility. The brand focuses on creating timeless, gender-neutral designs that cater to a wide range of body types and lifestyles.
A women wearing a A.P.C. tan bonnie midi dress
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Paris, France
Made in
Portugal
Founded
1997

A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.

$$-$$$
Med-High
$$-$$$ (Med-High)
Fashion-forward
Contemporary
Origin
Malmo, Sweden
Made in
Europe
Founded
2014

Sefr is a Swedish clothing brand known for being on the cutting-edge while still being minimalist at heart. You'll find broad ranges of color, texture in the materials they use that will then come together in sleek ways.

Vilebrequin

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Colorful
Luxury
Origin
Saint-Tropez, France
Made in
Italy, Bulgaria, Morocco
Founded
1971
Vilebrequin is renowned for its high-quality, stylish swimwear, particularly its vibrant and playful men's swim trunks. Originating from Saint-Tropez, the brand embodies a luxurious, sun-soaked lifestyle with an emphasis on comfort and elegance.

Barbour

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Stylish
Modern Classics
Origin
South Shields, United Kingdom
Made in
United Kingdom & China
Founded
1894

Barbour is a premium lifestyle brand known for its durable and stylish outerwear and accessories. Founded in 1894 in England, Barbour has a long history of providing quality products that are designed to withstand harsh weather conditions.

Margaret Howell

Size Guide
$$$
High
$$$ (High)
Contemporary
Relaxed
Origin
London, UK
Made in
UK
Founded
2005

Margaret Howell brings a contemporary design to pieces that have a relaxed, lived in, and natural look. Bringing together fine materials and fabrics that fits each individual piece, all rooted in British tradition.

Sunspel

Size Guide
$$$
High
$$$ (High)
Timeless
Contemporary
Origin
Long Eaton, UK
Made in
Portugal & England
Founded
1860
Sunspel is a British clothing brand that is known for its high-quality basics made from premium materials such as Egyptian cotton and merino wool. The brand's minimalist aesthetic and attention to detail have made it a favorite among those who value timeless, understated style.

A Kind of Guise

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Contemporary
Minimalist
Origin
Munich, Germany
Made in
Germany
Founded
2009

Based out of Germany, A Kind of Guise offers timeless pieces that endure the test of time. You’ll find contemporary pieces matched with premium German craftsmanship and the highest quality materials.

20 Brands like Howlin

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{"pillar":"Howlin","rows":[{"name":"Drake's","score":90,"style":"Luxury","price":"High","whySimilar":"Both brands share a luxurious approach to their designs, focusing on high-quality materials and craftsmanship."},{"name":"Missoni","score":89,"style":"Luxury","price":"Very High","whySimilar":"Both focus heavily on colorful knitwear and luxury style, sharing a strong emphasis on traditional craftsmanship paired with modern design."},{"name":"Our Legacy","score":85,"style":"Contemporary","price":"High","whySimilar":"Like Howlin, Our Legacy offers a premium quality with an emphasis on relaxed silhouettes."},{"name":"Frenckenberger","score":85,"style":"Luxury","price":"Med-High","whySimilar":"Both brands emphasize knitwear, use luxury materials, and maintain a premium market positioning."},{"name":"Auralee","score":82,"style":"Contemporary","price":"High - Very High","whySimilar":"Both brands utilize premium natural fibers and sustainable practices in their designs."},{"name":"Ginger and Smart","score":78,"style":"Luxury","price":"High","whySimilar":"Shares premium positioning and use of premium natural fibers with Howlin, plus a colorful palette."},{"name":"Norse Projects","score":77,"style":"Minimalist","price":"Med","whySimilar":"Both brands share an emphasis on high-quality materials and relaxed fits."},{"name":"Hanro","score":76,"style":"Luxury","price":"Med-High","whySimilar":"Both brands focus on luxury basics and sustainable materials with a premium segment positioning."},{"name":"Folk Clothing","score":75,"style":"Contemporary","price":"High","whySimilar":"Folk and Howlin both focus on understated design and high-quality materials."},{"name":"Guest in Residence","score":74,"style":"Luxury","price":"Med-High","whySimilar":"Similar focus on sustainable, luxury materials and relaxed, tailored silhouettes."}]}

Frequently Asked Questions

What brand is most similar to Howlin?

Drake's, with a 90% match, stands as the brand most similar to Howlin, sharing a dedication to luxurious design and craftsmanship.

Cheaper alternatives to Howlin

Norse Projects offers high-quality knitwear with similar relaxed fits in a mid-range price segment, making it an excellent affordable alternative.

Is Drake's better than Howlin?

While both focus on quality, Drake's excels in formal wear and accessories, whereas Howlin is renowned for vibrant knitwear, offering two different style fits for different occasions.

What is Howlin known for?

Howlin is celebrated for its high-quality knitwear with vibrant colors and timeless designs, embodying craftsmanship and attention to detail perfect for colder seasons.

Brands like Howlin but more affordable

Norse Projects and A Kind of Guise provide great value with premium craftsmanship at a lower price point, making them practical choices for knitwear enthusiasts.

Love brands like Howlin? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.

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