If you like Raised by Wolves — Calum Green's Ottawa label mixing graphic-led menswear with sportswear and technical outerwear built for Canadian winters — this list covers the brands that scratch the same itch. The closest matches are thisisneverthat, Adsum and JJJJound: graphics-first labels that also take outerwear and fabric seriously, at broadly similar mid-range prices. Anything skate-shop-rooted here (Belief, Alltimers, Polar) gets you the graphic side cheaper; WTAPS and SOPHNET. get you the technical side at a step up.
Seoul streetwear label known for graphic logo tees, workwear-leaning basics and frequent collaborations with Grateful Dead, New Era and Disney.
Why it's similar. Thisisneverthat shares a close resemblance in style, silhouette, materials, and segment with RBW, maintaining a neutral palette and streetwear aesthetic.
Southern California menswear label built around utility-driven trousers, joggers and outerwear in muted, minimally branded palettes.
Why it's similar. Very similar style and silhouette with a focus on neutral tones and mid-range pricing. Utilizes materials and fits that align well with RBW's brand ethos.
Tokyo military- and workwear-rooted label founded in 1996 by Tetsu Nishiyama, known for jungle jackets, MILT cargo trousers and muted utilitarian staples.
Why it's similar. WTAPS matches closely in style, materials, and cultural positioning, with a similar mid-range segment.
Los Angeles streetwear label from Venice, known for Old English graphics, gentrification commentary and sports-team collaborations.
Why it's similar. Both brands embody a streetwear style with an emphasis on graphics and cultural themes.
Independent New York City label founded in 2007, known for illustrative graphic apparel rooted in the city, the outdoors and the arts.
Why it's similar. Both brands share the streetwear ethos and a focus on graphic designs that reflect urban culture.
Astoria, Queens skate shop and clothing label making New York-referencing graphic tees, hoodies, caps and decks with illustration-led artwork.
Why it's similar. Both brands thrive in the streetwear scene with playful designs and a focus on graphics.
Independent Los Angeles streetwear brand founded in 1997 by Andy Mueller, known for graphic headwear, small-batch basics and artist collaborations.
Why it's similar. Similar relaxed, boxy silhouette with emphasis on neutral palettes and streetwear style. Shares mid-range pricing.
Brooklyn menswear label mixing technical outerwear with American Northeast workwear and sportswear staples.
Why it's similar. Brooklyn label sitting between outdoor gear and sportswear, with technical shells, fleeces, work shirts, caps and logo tees — the same graphics-plus-outerwear split as RBW at a matching mid price.
Amsterdam label merging 1990s football nostalgia with contemporary sportswear, known for knitwear, track jackets and retro scarves.
Why it's similar. Amsterdam label turning 1990s football nostalgia into knitwear, track jackets, polos and graphic tees, sharing RBW's sportswear-referencing graphic approach at a slightly higher price.
New Zealand streetwear label from the snowboard scene, known for puffer outerwear, heavyweight hoodies and Kiwiana graphic tees.
Why it's similar. New Zealand brand born out of the snowboard scene, making puffer outerwear, heavyweight hoodies and graphic tees — the closest match to RBW's cold-weather technical remit.
New York skate and streetwear brand known for weekly box-logo drops and collaborations, owned by EssilorLuxottica since October 2024.
Why it's similar. The template for drop-based skate streetwear: box-logo tees and hoodies, hooded work jackets and heavy collaboration output, now owned by EssilorLuxottica since October 2024.
New York streetwear and lifestyle label founded in 2011 by Ronnie Fieg, known for sportswear staples and sneaker collaborations.
Why it's similar. New York label built on knit and fleece sportswear staples and constant sneaker collaborations, covering similar ground to RBW's sportswear side at a med-high price.
London streetwear label founded in 2013, known for minimalist logo hoodies, joggers and tees; owned by licensing group Apparel Brands since 2023.
Why it's similar. London label doing logo hoodies, joggers and tees in clean minimalist cuts at a lower price than RBW, and easy to find through JD Sports, ASOS and Urban Outfitters; acquired by Apparel Brands in 2023.
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
Why it's similar. The surf-rooted original of graphic streetwear — logo tees, hoodies, workwear-leaning jackets and headwear at a comparable mid price, sold through its own chapter stores.
New York collective and label led by Hood By Air founder Shayne Oliver, making manipulated sweatsuits and club-driven streetwear shown in Berlin.
Why it's similar. Shayne Oliver's New York label works in manipulated sweatsuits, huge hoods and club-driven layering — a far more conceptual, higher-priced take on the hoodie and sweat staples RBW builds on.
Tokyo label founded in 1998 by Hirofumi Kiyonaga, making minimal, function-driven city wear alongside sibling lines F.C.Real Bristol and uniform experiment.
Why it's similar. Tokyo label making minimal, function-led city wear — technical shells, coach jackets and graphic tees — the same technical-meets-graphic balance as RBW, one price tier up.
Montreal design studio turned label making pared-back essentials and limited-run collaborations with New Balance, Reebok, Vans and A.P.C.
Why it's similar. Fellow Canadian label from Montreal releasing pared-back heavyweight tees, hoodies, caps and totes in muted neutrals through timed drops, with a design-studio origin much like RBW's graphic-design roots.
alexanderwang.t is Alexander Wang's diffusion line, launched in 2009 around minimal jersey and knit basics, bodysuits, tees, sweats and stretch denim.
Why it's similar. Diffusion line of boxy tees, sweatshirts and jersey basics in black, white and grey with tonal logos, offering a minimal, fashion-side alternative to RBW's graphic sweats at a similar mid price.
Jerry Lorenzo's more affordable Fear of God line, built on boxy hoodies, sweatpants and tees in muted tones with minimal logo branding.
Why it's similar. Boxy hoodies, crewnecks and sweatpants in muted greys and taupes with minimal logo detailing — the same core fleece staples as RBW, cut with more exaggerated, relaxed proportions.
Founder-run Los Angeles skate and streetwear brand known for its diamond logo, Tiffany-blue graphics and skate hardware.
Why it's similar. Los Angeles skate label pairing hardware with graphic tees, hoodies and headwear around a single strong logo mark, sitting a price tier below RBW.
Independent New York skate brand making decks and apparel with cartoonish, joke-driven graphics rooted in downtown Manhattan skate culture.
Why it's similar. Independent New York skate brand with cartoonish, joke-driven graphics across tees, hoodies, caps and work pants — the cheaper, sillier end of RBW's graphics-first approach.
Los Angeles sneaker boutique and apparel label, founded in 2002, known for its five-strike logo and long-running Nike and Jordan Brand collaborations.
Why it's similar. Los Angeles shop and label whose five-strike logo runs across graphic tees, fleece and coaches jackets with military and team-athletics references, at a lower price point than RBW.
Brooklyn-born, LA-based streetwear label known for its Keep Watch eyeball graphics, punk and horror-inflected graphic tees, and artist collaborations.
Why it's similar. Graphic-led streetwear built around the Keep Watch eyeball and punk, horror and comic references, hitting the same tee-and-hoodie category as RBW for less.
HUF is a skate and streetwear brand founded in San Francisco in 2002 by pro skateboarder Keith Hufnagel, now owned by Japan's TSI Holdings.
Why it's similar. Skate-rooted brand making graphic tees, hoodies, work pants, caps and decks with bold logo artwork, priced below RBW and owned by Japan's TSI Holdings since 2017.
Vancouver-based athletic-wear brand making Canadian-made terry sweats, Pima jersey tees and minimal, logo-light training staples.
Why it's similar. Vancouver brand making Canadian-knit heavyweight terry hoodies, crewnecks and Pima tees — the same Canadian sportswear base as RBW, but logo-light and priced med-high.
A skater-run American label from Jason Dill and Anthony Van Engelen, known for provocative collage graphics on decks and streetwear.
Why it's similar. Skater-run label using collaged photography and hand-scrawled type across decks, tees, hoodies and work jackets, matching RBW's graphic-driven output at a similar mid price.
Independent Malmö skateboard brand founded by Pontus Alv in 2011, known for artist-drawn deck graphics and baggy Big Boy denim.
Why it's similar. Malmö skate brand with artist-drawn graphics, boxy tees, striped knits and workwear outerwear, priced in line with RBW and equally rooted in a single art director's hand.
Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
Auckland menswear label founded in 2008, known for the cropped, tapered Zespy pant and pared-back streetwear in muted palettes.
Hong Kong streetwear label founded in 2004 by actor Sam Lee, known for military- and workwear-derived outerwear, work pants and graphic tees.
Hong Kong label founded in 2014 by actor-singer Shawn Yue, making minimal, utility-driven streetwear and frequent sneaker and outerwear collaborations.
Veilance is Arc'teryx's Vancouver-born city line, applying Gore-Tex construction and minimalist tailoring to monochrome technical outerwear and trousers.
Why it's similar. Another Canadian label building outerwear for wet weather, Veilance swaps Raised by Wolves' graphic menswear for unbranded Gore-Tex shells and technical trousers at a higher price.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | thisisneverthat | 89% | Streetwear | More premium |
| 2 | Publish Brand | 87% | Streetwear | Similar |
| 3 | WTAPS | 87% | Streetwear | More premium |
| 4 | Born x Raised | 86% | Streetwear | More premium |
| 5 | Only NY | 84% | Streetwear | Similar |
| 6 | Belief | 82% | Streetwear | Similar |
| 7 | The Quiet Life | 80% | Streetwear | More premium |
| 8 | Adsum | — | Similar | |
| 9 | Lack of Guidance | — | More premium | |
| 10 | Huffer | — | Similar | |
| 11 | Supreme | — | More premium | |
| 12 | Kith | — | More premium | |
| 13 | NICCE | — | Similar | |
| 14 | Stüssy | — | Similar | |
| 15 | ANONYMOUS CLUB | — | More premium | |
| 16 | SOPHNET. | — | More premium | |
| 17 | JJJJound | — | Similar | |
| 18 | ALEXANDERWANG.T | — | More premium | |
| 19 | Fear of God ESSENTIALS | — | More premium | |
| 20 | Diamond Supply Co. | — | Similar | |
| 21 | Alltimers | — | Similar | |
| 22 | Undefeated | — | More premium | |
| 23 | Mishka | — | More premium | |
| 24 | Huf | — | Similar | |
| 25 | Reigning Champ | — | More premium | |
| 26 | Fucking Awesome | — | More premium | |
| 27 | Polar Skate Co. | — | More premium | |
| 28 | Noah NYC | — | Similar | |
| 29 | I Love Ugly | — | Similar | |
| 30 | Subcrew Hong Kong | — | Similar | |
| 31 | Madness Hong Kong | — | Similar | |
| 32 | Arc’teryx Veilance | — | Similar |
thisisneverthat. The Seoul label pairs graphic logo tees and hoodies with fleece, workwear trousers and technical outerwear at the same mid price tier, which is the same catalogue structure Raised by Wolves runs.
Yes. JJJJound in Montreal makes pared-back heavyweight tees, hoodies and caps in muted neutrals via timed drops, and Reigning Champ in Vancouver makes Canadian-knit terry sweats and Pima jersey tees. Both are logo-light compared with RBW's graphic work.
The Quiet Life, Alltimers, Diamond Supply Co., HUF, Mishka, Undefeated, NICCE and Bene Culture all sit in the low-to-mid tier, below RBW's mid-range pricing. NICCE is widely stocked through JD Sports and ASOS if you want the easiest availability.
WTAPS and SOPHNET. from Tokyo are the step up — military- and workwear-derived shells and jackets with Japanese fabric sourcing, both priced med-high. Adsum is closer to RBW's price, and New Zealand's Huffer covers puffers and snowboard-rooted pieces.
Supreme was acquired by EssilorLuxottica in October 2024 for $1.5 billion, and NICCE was bought by Apparel Brands Ltd in April 2023. Both still release regularly. HUF has been owned by Japan's TSI Holdings since 2017. Everything on this list is currently trading.