
VETEMENTS
Paris-founded label led by Guram Gvasalia, turning workwear, merch and uniform codes into oversized, logo-heavy runway collections.
What changes. More merch/irony-driven and higher price provocations

Looking to step up from Martine Rose? These 4 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

Paris-founded label led by Guram Gvasalia, turning workwear, merch and uniform codes into oversized, logo-heavy runway collections.
What changes. More merch/irony-driven and higher price provocations

Milan-based luxury streetwear label founded by Virgil Abloh in 2012, owned by brand-management firm Bluestar Alliance since 2024.
Why it's similar. Both brands embody streetwear influences while using bold graphics and unique silhouettes.

Paris luxury house founded in 1988, known for deconstruction, blank numeric labels and Tabi split-toe boots; now led by Glenn Martens.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week

Antwerp house known for clashing prints, embroidery and relaxed tailoring, now designed by Julian Klausner under majority owner Puig.
VETEMENTS, Off-White, Maison Margiela lead our ranking. Looking to step up from Martine Rose? These 4 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.