More premium alternatives to PURPLE BRAND

● Updated July 2026 · 5 ranked picks
A man wearing PURPLE BRAND p001 camden shadow jeans

Looking to step up from PURPLE BRAND? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A close up of a pair of a Golden Goose star shoe in white with cursive writing on it
#10

Golden Goose

75% match
Luxury$$$$$ · More premiumVenice, Italy · est. 2000

Golden Goose is a luxury Italian fashion brand that is known for its signature distressed and vintage-inspired sneakers.

Why it's similar. Both brands are luxury-focused and emphasize high-quality materials in their streetwear offerings.

A man wearing a R13 hoodie and army green pants
#18

R13

$$$$$ · More premiumNew York City, United States · est. 2001Made in USA

R13 is a New York-based brand that is known for its edgy and rebellious aesthetic. The brand's collections feature distressed denim, leather jackets, and graphic tees, all with a punk rock-inspired vibe.

A man wearing an Alexander Wang logo fleece with black pants
#21

Alexander Wang

$$$$$ · More premiumNew York, USA · est. 2005Made in China

Alexander Wang is known for its edgy and urban aesthetic, with a focus on minimalism and sleek silhouettes. The brand's designs often feature black and white color palettes, leather accents, and unexpected details.

A man walking down steps on a sunny day wearing a Rick Owens outfit featuring a space grey overshirt, black shorts and shoes
#23

Rick Owens

$$$$$ · More premiumLos Angeles, USA · est. 1994Made in Italy

Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections.

Common questions
What are the best premium alternatives to PURPLE BRAND?

Golden Goose, R13, Helmut Lang lead our ranking. Looking to step up from PURPLE BRAND? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.