Looking to step up from PURPLE BRAND? These 4 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
New York label from designer Chris Leba making distressed premium denim, band-tee graphics and leather outerwear with a rock-and-roll bent.
Why it's similar. New York premium denim with shredded and repaired Japanese-milled jeans, low-rise and wide-leg fits and oversized band tees — PURPLE's rock-and-roll counterpart at a higher price.
Austrian-born, New York-based label defining 1990s minimalism through deconstructed tailoring, technical fabrics and raw-edge denim; owned by Fast Retailing.
Why it's similar. Its raw-edge denim, moto jackets and hardware detailing feed the same edgy, minimal-street look, at a comparable med-high price.
New York luxury label from designer Alexander Wang, known for black-heavy downtown sportswear, body-conscious knits and studded leather bags.
Why it's similar. Downtown New York sportswear at luxury prices — black-heavy palettes, denim and body-conscious jersey — for shoppers upgrading from PURPLE's contemporary tier.
Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.
Why it's similar. Avant-garde Paris label whose DRKSHDW line covers denim and jersey, with chunky sneakers and a dark palette for a more extreme take on distressed dressing.
R13, Helmut Lang, Alexander Wang lead our ranking. Looking to step up from PURPLE BRAND? These 4 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.