This is for anyone chasing the Stockholm look — pared-back silhouettes, good fabric, no loud logos — and wondering which Swedish labels actually deliver it. The short verdict: Acne Studios and Our Legacy set the standard at designer prices, Arket and Weekday cover the same aesthetic on a budget, and Stutterheim, Rains and Stockholm Surfboard Club fill in the outerwear and graphic-led corners.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. The defining Stockholm house since 1996, with oversized tailoring, mohair knitwear and wide-leg denim that set the template the rest of this list works within.
Independent Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
Why it's similar. Independent Stockholm label doing fabric-led, reworked staples with Nike and Stussy collaborations — the closest streetwear-leaning peer to Acne Studios.
Swedish menswear label and multi-brand retailer from Malmö, pairing its in-house collection with curated designer and sportswear buys.
Why it's similar. Swedish menswear label and retailer that pioneered merchandising sportswear alongside high-end designer, with in-house outerwear, trousers and sneakers in the same high tier.
Stockholm denim and streetwear label owned by H&M Group, known for affordable wide-leg jeans and graphic basics.
Why it's similar. The budget entry point: H&M Group-owned Stockholm denim label built on wide and baggy Swedish-cut jeans, graphic tees and hoodies for a skate- and club-adjacent crowd.
Stockholm-based H&M Group label selling Nordic-modernist clothing, homeware and in-store vegetarian cafés, with material and origin details listed per garment.
Why it's similar. H&M Group's Stockholm Nordic-modernist line — muted wool coats, merino knits and leather sneakers with per-garment material and origin details, at low-mid prices.
Swedish minimalist label founded in Stockholm in 1993, making pared-back womenswear and menswear staples alongside a resale platform.
Why it's similar. Founded in Stockholm in 1993 and credited with codifying Scandinavian minimalism, with tailored coats and ribbed knits plus a Preowned resale platform.
Swedish label making handmade rubberized cotton raincoats built around the Arholma fisherman's coat that inspired its 2010 founding.
Why it's similar. Stockholm's rainwear specialist, making handmade rubberized cotton coats around the Arholma fisherman's model, largely unisex and endorsed early by rappers.
Danish label making minimalist waterproof jackets, bags and accessories in a signature matte rubberized fabric.
Why it's similar. Danish rather than Swedish, but its matte rubberized jackets and bags share the same minimalist Nordic outerwear brief as Stutterheim at a lower price.
Stockholm label founded in 2019 that merges Scandinavian minimalism with vintage surf graphics across ready-to-wear, wetsuits and hand-shaped surfboards.
Why it's similar. Founded in 2019 by Acne Studios alumni, blending Scandinavian minimalism with vintage surf graphics across jersey, shirting, outerwear and hand-shaped boards.
Independent Stockholm label making genderless footwear, baggy denim and ready-to-wear defined by bold, exaggerated proportions.
Why it's similar. Founded in Stockholm in 2013, EYTYS anchors the city's streetwear scene with genderless chunky-soled sneakers, baggy denim and 1990s skate and club references at mid-high prices.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
Our Legacy. Both are Stockholm ready-to-wear houses working in oversized, fabric-led staples, and Our Legacy sits a tier below on price (med-high vs high) while adding Nike and Stussy collaborations and its upcycled Work Shop line.
Weekday and Arket, both owned by H&M Group and both in the low-mid tier. Weekday covers wide-leg denim, graphic tees and hoodies; Arket is the quieter option with wool coats, merino knitwear and oxford shirting. Filippa K's Preowned resale platform is another cheap entry to a med-high label.
Not quite. Très Bien is from Malmö and Rains is Danish, based in Aarhus. Both are included because they share the same minimalist Scandinavian brief — Très Bien for its designer-meets-sportswear buying, Rains for rubberized outerwear that overlaps directly with Stutterheim.
Stutterheim if you want the heavier handmade rubberized cotton coat with taped seams and the original Arholma shape, at med-high pricing. Rains if you want a lighter, cheaper matte rubberized polyester jacket in a cleaner unlined silhouette, with matching bags and luggage.
Yes — OJ Holding Sweden acquired Filippa K in April 2025. Liisa Kessler has been creative director since 2022, succeeding founder Filippa Knutsson, and the pared-back Scandinavian staples the label is known for continue.