Weekday is a Stockholm-based denim and streetwear label owned by H&M Group, selling online and through stores across Europe. The range centres on Swedish-cut jeans in wide, baggy and straight fits, plus graphic tees, hoodies, workwear jackets and knitwear aimed at a young, club- and skate-adjacent customer. H&M Group made Weekday its lead "youth destination" in April 2023, folding sister brand Monki into the Weekday unit and reviving the Cheap Monday jeans line; Monki moved fully under the Weekday online banner in 2025 as its stores closed.
91% matchFrisur shares a strong alignment with Weekday, having a minimalist style, relaxed and tailored silhouettes, a neutral palette, and the use of sustainable and cotton/jersey materials. They are both mid-range brands originating from European fashion hubs and focusing on timeless fashion.
90% matchCOS shares a minimalist aesthetic and a focus on quality, echoing Weekday's design principles.
88% matchFrank & Oak offers minimalistic styles with a focus on sustainable and organic materials, similar to Weekday.
See all 31 brands like Weekday →
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | runs large | very oversized, dropped shoulder, wide body | long body and long sleeves on most styles | Most people size down one, or two if they want something close to a regular fit. | high |
| Shirts & overshirts | runs large | boxy and relaxed, often camp-collar or workwear cut; slim options are rare | regular to long, designed to be worn untucked | Size down if you want a normal shirt fit rather than a loose overshirt look. | medium |
| Trousers & pants | runs large | relaxed to wide-leg, high-ish rise workwear and pleated shapes | long — often breaks or pools without hemming | Stick to your waist measurement but check the inseam, as most cuts are longer than standard. | medium |
| Jeans & denim | mixed | wide, baggy and straight Swedish cuts that are roomy through hip and thigh | long inseams; hemming is commonly mentioned | Buy your measured waist in inches and expect rigid denim to give slightly, but consider one inch down for a snug fit. | medium |
| Jackets | runs large | oversized workwear and boxy denim/bomber blocks with dropped shoulders | regular to slightly cropped and boxy on denim, longer on chore styles | Take your normal size only if you plan to layer heavily; otherwise size down one. | medium |
| T-shirts & graphic tees | runs large | boxy with dropped shoulders; the few 'standard' fits are closer to regular | long body, often past the hip | Size down one from your usual tee size unless you specifically want the oversized skate look. | high |
Weekday runs large. Take one size down from your usual for tops and outerwear unless you want the full oversized look, and pick jeans by measured waist rather than your usual label size. Shoppers consistently report Weekday's fits as intentionally oversized and long, so ordering your normal size usually gives a much roomier result than a mainstream high-street brand.
Shoppers consistently report Weekday's fits as intentionally oversized and long, so ordering your normal size usually gives a much roomier result than a mainstream high-street brand. Overall shape: deliberately oversized and boxy across most jersey and outerwear, with wide, roomy denim silhouettes.
Weekday hoodies & sweatshirts runs large. Most people size down one, or two if they want something close to a regular fit. Shape: very oversized, dropped shoulder, wide body.
Weekday shirts & overshirts runs large. Size down if you want a normal shirt fit rather than a loose overshirt look. Shape: boxy and relaxed, often camp-collar or workwear cut; slim options are rare.
Weekday trousers & pants runs large. Stick to your waist measurement but check the inseam, as most cuts are longer than standard. Shape: relaxed to wide-leg, high-ish rise workwear and pleated shapes.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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