84% matchUrban Outfitters
BDG baggy denim and thrift-flavoured graphics, US version
What changes: Broader lifestyle/homeware assortment and higher markups
Brand profile
Weekday
Stockholm denim and streetwear label owned by H&M Group, known for affordable wide-leg jeans and graphic basics.
StockholmOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
26 brands like Weekday like Urban Outfitters, PacSun, Bershka →
What to know about Weekday
Jeans lead, cut wide
The range is built on Swedish-cut denim in wide, baggy and straight fits, with graphic tees, hoodies, workwear jackets and knitwear filling in around it.
H&M Group's youth label
Owned by H&M Group and named its lead youth destination in 2023, which explains high-street pricing, plus the absorbed Monki line and revived Cheap Monday jeans.
Club and skate adjacent
The styling skews young — minimalist Scandinavian basics crossed with Y2K and streetwear cues — and it sells online and in stores mainly across Europe.
How Weekday fits
Overall fit
runs large
Shoppers consistently report Weekday's fits as intentionally oversized and long, so ordering your normal size usually gives a much roomier result than a mainstream high-street brand.
Tip: Take one size down from your usual for tops and outerwear unless you want the full oversized look, and pick jeans by measured waist rather than your usual label size.
High confidence · based on 22 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | very oversized, dropped shoulder, wide body | Most people size down one, or two if they want something close to a regular fit. |
| Shirts & overshirts | runs large | boxy and relaxed, often camp-collar or workwear cut; slim options are rare | Size down if you want a normal shirt fit rather than a loose overshirt look. |
| Trousers & pants | runs large | relaxed to wide-leg, high-ish rise workwear and pleated shapes | Stick to your waist measurement but check the inseam, as most cuts are longer than standard. |
| Jeans & denim | mixed | wide, baggy and straight Swedish cuts that are roomy through hip and thigh | Buy your measured waist in inches and expect rigid denim to give slightly, but consider one inch down for a snug fit. |
| Jackets | runs large | oversized workwear and boxy denim/bomber blocks with dropped shoulders | Take your normal size only if you plan to layer heavily; otherwise size down one. |
| T-shirts & graphic tees | runs large | boxy with dropped shoulders; the few 'standard' fits are closer to regular | Size down one from your usual tee size unless you specifically want the oversized skate look. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Weekday
See all 26 brands like Weekday →84% match
76% matchPacSun
Skate-adjacent graphic tees and wide-leg denim for teens
What changes: California mall-teen tone rather than Nordic club edge
73% matchBershka
Cheaper Spanish take on Gen Z trend denim and jersey
What changes: Faster trend churn, lower quality, less denim expertise
71% matchAsos
Collusion covers the same young baggy-fit online market
What changes: Marketplace breadth over one coherent house cut
Weekday fit questions
Does Weekday run big or small?
Weekday runs large. Take one size down from your usual for tops and outerwear unless you want the full oversized look, and pick jeans by measured waist rather than your usual label size. Shoppers consistently report Weekday's fits as intentionally oversized and long, so ordering your normal size usually gives a much roomier result than a mainstream high-street brand.
How does Weekday fit?
Shoppers consistently report Weekday's fits as intentionally oversized and long, so ordering your normal size usually gives a much roomier result than a mainstream high-street brand. Overall shape: deliberately oversized and boxy across most jersey and outerwear, with wide, roomy denim silhouettes.
How do Weekday hoodies & sweatshirts fit?
Weekday hoodies & sweatshirts runs large. Most people size down one, or two if they want something close to a regular fit. Shape: very oversized, dropped shoulder, wide body.
How do Weekday shirts & overshirts fit?
Weekday shirts & overshirts runs large. Size down if you want a normal shirt fit rather than a loose overshirt look. Shape: boxy and relaxed, often camp-collar or workwear cut; slim options are rare.
How do Weekday trousers & pants fit?
Weekday trousers & pants runs large. Stick to your waist measurement but check the inseam, as most cuts are longer than standard. Shape: relaxed to wide-leg, high-ish rise workwear and pleated shapes.
Brand facts
Weekday is a Stockholm-based denim and streetwear label owned by H&M Group, selling online and through stores across Europe. The range centres on Swedish-cut jeans in wide, baggy and straight fits, plus graphic tees, hoodies, workwear jackets and knitwear aimed at a young, club- and skate-adjacent customer. H&M Group made Weekday its lead "youth destination" in April 2023, folding sister brand Monki into the Weekday unit and reviving the Cheap Monday jeans line; Monki moved fully under the Weekday online banner in 2025 as its stores closed.
- Founded
- 2000
- Origin
- Stockholm, Sweden
- Made in
- Turkey
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Streetwear, Y2K