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Colorful streetwear shifts from traditional streetwear style, which often relies on neutral tones, and brings an energetic and playful vibe to any wardrobe. Discover a few new, more colorful brands to add to your wardrobe this summer (or to lighten up the winter months!).
Tyler, The Creator's Los Angeles streetwear label, known for pastel color-blocking, cartoon graphics and the Golf le Fleur* footwear and tailoring line.
Why it's similar. Tyler, The Creator built Golf Wang in Los Angeles from 2011 on pastel colour-blocking and cartoon logo motifs, making it the loudest palette in this roundup.
Los Angeles label by photographer Sam Massey that hand-paints psychedelic graphics onto upcycled vintage hoodies, knits and denim as one-of-a-kind pieces.
Why it's similar. Photographer Sam Massey hand-paints concentric psychedelic swirls onto upcycled vintage hoodies, knits and denim in Los Angeles, so no two colourways in the line ever repeat.
Anonymous Seoul design collective making unisex streetwear built on oversized proportions, distorted logos and a signature blue.
Why it's similar. Seoul's anonymous Ader Error collective has organised its identity around one signature blue since 2014, running it through oversized knitwear, workwear outerwear and distorted logos.
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Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Jonny Johansson's Stockholm house has pushed colour through mohair and jacquard knitwear since 1996, pairing brights with oversized tailoring at fashion-house rather than streetwear prices.
Los Angeles label pairing premium fleece basics with mental-health advocacy, backed by a minority stake from LVMH Luxury Ventures.
Why it's similar. Madhappy works colour softly, printing place-specific graphics onto heavyweight fleece in washed muted colourways since 2017, with LVMH Luxury Ventures holding a minority stake.
Kid Cudi's Los Angeles label, launched in 2023, mixing '90s grunge, hip-hop and futurism into bold, Italian-made streetwear.
Why it's similar. Kid Cudi launched this Los Angeles label in 2023 with acid-wash denim and technicolor logo tees, designed in LA but produced in Italy.
London streetwear label born from a music photo blog, known for logo tees, hoodies and reflective crossbody bags.
Why it's similar. Grown out of a London rap photo blog in 2013, Places+Faces leans on 3M reflective hits and washed tones rather than saturated print work.
Independent Los Angeles label known for Y2K- and punk-inflected womenswear, graphic baby tees and chunky platform boots, sold direct-to-consumer online.
Why it's similar. UNIF's Los Angeles womenswear runs Y2K and punk colour through graphic baby tees and chunky platform boots, sold direct-to-consumer at the lowest prices here.
Kevin Abstract's streetwear label, turning VHS-era Americana into logo-heavy fleece, hoodies, varsity knits and graphic tees.
Why it's similar. Kevin Abstract's 2021 label mines VHS-era mall Americana, with all-over VSA-print fleece jackets and varsity sweaters carrying most of its colour.
Independent New Jersey label making unisex cut-and-sew knitwear, notably anime- and pop-culture-patterned cardigans, released in small preorder drops.
Why it's similar. Run from northern New Jersey since 2017, Steady Hands knits anime, manga and video-game characters into jacquard cardigans released in small preorder drops.
French house founded in 1970 by Kenzo Takada, LVMH-owned since 1993 and led by Japanese streetwear designer Nigo since 2021.
Artist Daniel Arsham's label, building workwear-based wardrobe staples from deadstock and recycled fabrics and releasing them as numbered chapters.
Independent London brand founded in 2001 by Gemma Shiel, known for cartoonish graphics, bold colour and playful, boxy streetwear.
Brooklyn label by Colm Dillane pairing painterly graphics, patchwork and knitwear with theatrical shows; he guest-designed Louis Vuitton menswear in 2023.
Tremaine Emory's independent American label using cotton-wreath denim and graphics to tell African diaspora histories through streetwear.
Menswear-led label founded in Montreal in 2013 by Emeric Tchatchoua, known for collaged, narrative collections and recurring dove motifs.
Paris menswear label by Edmond Luu, blending streetwear, workwear and Japanese references; ANDAM Prix Pierre Bergé winner and PSG collaborator.
ICON FIRE is a clothing brand known for its edgy and bold designs that incorporate streetwear and high fashion elements.
London label by Glaswegian designer Charles Jeffrey, blending British tailoring, tartan and hand-knits with queer club-culture theatrics.
This is a themed list, not a comparison with one brand: each label is here for how closely its own range fits the theme, so there are no match scores or cheaper-than labels. Read the full methodology →
Some of the best colorful streetwear brands include Golf Wang, known for its vibrant and bold designs, and ADER-error, which offers a unique take on fashion with its playful use of colors and textures. Other notable brands are Kenzo, Madhappy, and KidSuper, each bringing their own twist to colorful streetwear.
Yes, there are affordable options for colorful streetwear. Steady Hands and UNIF Clothing are both known for offering vibrant streetwear pieces at more accessible price points without compromising on style or quality. Lazy Oaf also provides colorful and quirky designs that are budget-friendly.
Golf Wang stands out in the streetwear scene with its bold use of colors and whimsical designs, often featuring playful graphics and patterns. Founded by Tyler, the Creator, the brand draws inspiration from pop culture and retro aesthetics, making it a favorite for those looking to make a statement.
Golf Wang is considered worth it for those who appreciate vibrant, eye-catching designs and are fans of Tyler, the Creator's unique style. The brand offers high-quality materials and distinctive patterns, making it a worthwhile investment for anyone looking to stand out in the streetwear world.
The most direct route is a label's own online store: brands such as Golf Wang, Acne Studios and Madhappy all sell through their own sites, where their latest collections appear first.
Beyond that, multi-brand retailers like SSENSE, Farfetch and END carry colorful streetwear from a range of labels in one place.
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