82% matchAARON ESH
Savile Row precision worn lean and dark, London-made
What changes: Youth-subculture edge rather than austere unisex uniform
Brand profile
1205
Defunct London label by Paula Gerbase (2010–2016), known for austere, Savile Row-trained unisex tailoring and minimalist essentials.
LondonOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$$Price
4 brands like 1205 like AARON ESH, Peter Do, GAUCHERE →
What to know about 1205
1205 was the London label of Brazilian-born designer Paula Gerbase, launched in 2010 after her Savile Row training at Hardy Amies and Kilgour. It built a cult following for austere unisex tailoring: sharp-shouldered coats, oversized poplin shirts, wide trousers and technical outerwear in muted greys, navy and black, shown with men's and women's collections together. Backed by BFC NewGen in 2015 and nominated for a British Fashion Award, the brand ceased operations in 2016. Gerbase later led John Lobb and became creative director of Georg Jensen in November 2024.
If you like 1205
82% match
80% matchPeter Do
Sharp minimalist tailoring with a genderless line
What changes: American, more commercial scale and womenswear-led
76% matchGAUCHERE
Minimalist precision cutting, muted palette, asymmetry
What changes: Womenswear only, softer Parisian drape
74% matchWOOYOUNGMI
Architecture-referenced menswear cut with cold restraint
What changes: Full menswear house, more seasonal variety and print
Brand facts
- Founded
- 2010
- Origin
- London, United Kingdom
- Made in
- Europe
- Price
- $$$$
- Focus
- Menswear
- Styles
- Minimalist / Contemporary, Quiet luxury, Avant-garde