86% matchPetals and Peacocks
Blunt one-liner slogan tees in the same joke-first vein
What changes: Smaller range, less hip-hop and LA-nostalgia framing
Brand profile
Los Angeles streetwear label founded in 2013, known for humor-driven graphic tees, hoodies and accessories rooted in hip-hop and pop culture.
12 brands like 40s and Shorties like Petals and Peacocks, FTP, The Hundreds →

Three founders began by printing their inside jokes on socks in 2013, then grew into graphic tees, hoodies, headwear, accessories and cut-and-sew pieces.
Most pieces are built around bold wordmarks and slogans drawing on hip-hop, California nostalgia, current events, adult humor and pop culture.
Still run by its three founders and sold through its own site plus stockists, sitting at the lower-mid end of the streetwear market.
86% matchBlunt one-liner slogan tees in the same joke-first vein
What changes: Smaller range, less hip-hop and LA-nostalgia framing
76% matchLA provocation and monogram logo play, hypier drops
What changes: Drop-scarcity model and edgier shock graphics
74% matchOlder LA graphic-tee institution with mascot branding
What changes: Broader cut-and-sew range at a higher price point
72% matchLA graphics leaning punk and 90s music over comedy
What changes: Music-subculture references, more elevated positioning
40s & Shorties is a Los Angeles lifestyle and streetwear label founded in 2013 by Drewbyrd, Adem Niazi and Ryan De La Cruz. The trio started by printing their inside jokes on socks, then expanded into graphic T-shirts, hoodies, headwear, accessories and cut-and-sew pieces. Designs draw on hip-hop, Californian nostalgia, current events, adult humor and pop-culture references, usually built around bold wordmark and slogan graphics. The brand sells direct through its own site and stockists, and remains independently run by its founders.