90% matchAuralee
Same custom Japanese-yarn obsession, relaxed minimal cuts
Brand profile
BATONER
Yamagata factory-born Japanese knitwear brand making minimal, durable wool and cotton sweaters with fully in-house production.
SagaeOrigin
Minimalist / ContemporaryStyle
$$$Price
What to know about BATONER
A 1951 knitting factory's own label
BATONER is the in-house brand of Okuyama Meriyasu, a Yamagata knitting factory running yarn selection, dyeing, knitting and finishing under one roof.
Anti-pilling yarns, plain shapes
The Signature Series crewnecks, driver knits and zip vests are built on sturdy anti-pilling yarns cut in relaxed, minimal silhouettes rather than seasonal styling.
Knitwear only, across fibres
The range stays within knits, spanning wool, cotton, cashmere, alpaca and mohair, with occasional outside work like down cardigans with nanamica.
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Brand facts
BATONER is a Japanese knitwear label launched in 2013 in Sagae City, Yamagata Prefecture, by Okuyama Meriyasu, a knitting factory established in 1951. The brand controls the full process in-house, from yarn selection and dyeing to knitting and finishing, using wool, cotton, cashmere, alpaca and mohair. Its Signature Series crewnecks, driver knits and zip vests pair sturdy anti-pilling yarns with relaxed, minimal silhouettes. Collaborations include nanamica down cardigans. Sold through HAVEN, Lost & Found and Wallace Mercantile Shop; no ownership changes reported.
- Founded
- 2013
- Origin
- Sagae, Japan
- Price
- $$$
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury
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