Boden

StyleUrban prep / IvyMinimalist / ContemporaryWorkwear / Heritage

Known forShirts & overshirtsSweaters & knitwear

Origin · London, United KingdomMade in · AsiaFounded · 1991

Boden is a British direct-to-consumer clothing label founded by Johnnie Boden in 1991 as a menswear mail-order catalogue and now covering womenswear, childrenswear, babywear and menswear. Signature pieces include printed jersey and cotton dresses, floral midis, Breton stripes, brightly coloured knitwear and rainwear, still marketed partly through a printed catalogue. The company stays independent with Johnnie Boden as owner and creative director; Ben Dreyer was named CEO in 2025. It reported £362.8m of sales and a £34.6m pre-tax profit for 2024, selling wholesale via Nordstrom and Next.

Shop Boden 31 brands like Boden →

Tory Burch

$$$$Preppy / ClassicNew York, United States

Shares preppy/classic style and colorful palette with Boden.

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83% match

J. Crew

$$Preppy / ClassicNew York City, United States

J. Crew shares a preppy and classic style that resonates with Boden's aesthetic.

Shop J. Crew 25 brands like J. Crew →

81% match

GANT

$$Preppy / ClassicNew Haven, United States

GANT offers a preppy and classic style similar to Boden's British heritage.

Shop GANT 28 brands like GANT →

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