Snorkel
The hybrid-ceramic Snorkel dive series revives one of Bulova's best-known 1960s dive watch names and anchors its modern diver offering.
Explore Snorkel →Brand profile
Bulova
American watchmaker founded in New York in 1875, Citizen-owned since 2008, known for the Lunar Pilot chronograph and Precisionist quartz movements.
New York CityOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
16 brands like Bulova like Citizen Watch, Hamilton, Tissot →
What to know about Bulova
Apollo 15 is the anchor story
The Lunar Pilot chronograph descends from a watch worn on the moon during Apollo 15, and it remains the line's reference point — including a meteorite-dial 150th anniversary version.
The archive gets reissued, not reinvented
Much of the catalogue revives Bulova's own back catalogue: the Oceanographer "Devil Diver," the Snorkel dive series, the curved Curv case and Marine Star divers.
Japanese-owned, quartz-forward engineering
Citizen Watch Co. has owned Bulova since 2008, and the house leans on high-frequency Precisionist quartz calibers alongside automatics like the Oceanographer GMT.
The pieces that define Bulova
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MIL-SHIPS
A faithful reissue of Bulova's 1950s US Navy prototype dive watch, showing off the archive-driven military heritage the brand is known for.
2 live now · from $790
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A-11 Hack Watch
The A-11 hack watch recalls the field watches Bulova supplied to American servicemen in WWII, still a cornerstone of its military line.
1 live now · from $380
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If you like Bulova
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88% matchCitizen Watch
Parent company; same tool-watch value playbook
What changes: Japanese solar tech focus rather than US space heritage
87% matchHamilton
American heritage name, now Swiss-made military dials
What changes: Swiss mechanical movements, less quartz/space lore
78% matchTissot
Entry Swiss-made alternative at the same price rungs
What changes: Swiss rather than American heritage, broader dress range
61% matchFossil
American mid-price watches with retro archive reissues
What changes: Fashion-accessory positioning, lower spec and price
Brand facts
Bulova is an American watchmaker founded in New York City in 1875 by Bohemian immigrant Joseph Bulova, and has been owned by Japan's Citizen Watch Co. since its 2008 purchase from Loews Corp. The line centers on the Lunar Pilot chronograph, derived from the watch worn on Apollo 15, alongside Oceanographer "Devil Diver" reissues, Marine Star divers, the curved Curv, and high-frequency Precisionist quartz calibers. Bulova marked its 150th anniversary in 2025 with a meteorite-dial Lunar Pilot, an Oceanographer GMT automatic, and the hybrid-ceramic Snorkel dive series.
- Founded
- 1875
- Origin
- New York City, United States
- Made in
- Japan, Switzerland, China
- Price
- $$$
- Typical prices
- Watches $475–$1250
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Workwear / Heritage, Quiet luxury