70% matchLazy Oaf
Bold colour and print-led design over logo dependence
What changes: Cartoon-graphic, youth-focused rather than workwear/tailoring roots
Brand profile
Auckland unisex streetwear label founded in 2017 by Jordan Gibson, reworking workwear, military and tailoring references in bold colour and print.
4 brands like Checks New Zealand like Lazy Oaf, Clot, Palace →

Founder Jordan Gibson came from tailoring as well as streetwear, so workwear, military and suiting references get reworked into boxy jackets and pleated trousers.
The unisex range leans on bold colour, print and fabric choices rather than logo-heavy graphics, even though tees and hoodies are the entry points.
Checks runs its own brightly fronted shop in Tāmaki Makaurau with events and a local following, alongside NZ stockists like Wally and FallenFront.
70% matchBold colour and print-led design over logo dependence
What changes: Cartoon-graphic, youth-focused rather than workwear/tailoring roots
66% matchCulturally rooted streetwear with elevated fabrication
What changes: Heavier on sneaker collabs and logo pieces
64% matchIndependent label with print-driven, humour-led collections
What changes: Skate-first and graphic-heavy, drop-hype driven
62% matchLabel-plus-own-store model with city-shop identity
What changes: Logo and sneaker culture core, less tailoring
Checks Downtown is an Auckland (Tāmaki Makaurau) label founded in 2017 by designer Jordan Gibson, who works from a tailoring and streetwear background. The unisex range reworks workwear, military and classic tailoring references into relaxed, contemporary silhouettes, favouring bold colour, print and considered fabrication over logo-heavy graphics. Typical pieces include boxy jackets, pleated trousers, knitwear, caps and graphic tees. The brand runs its own brightly fronted Auckland retail space and is stocked by New Zealand retailers including Wally and FallenFront, with an active community and events presence around the store.