Chocoolate Hong Kong

:CHOCOOLATE is an in-house label of Hong Kong retail group I.T, launched for fall/winter 2006 as an everyday-wear line. It builds collections around graphic tees, hoodies, sweatshirts, trousers and outerwear in youthful, print-driven styling, sold at accessible prices through i.t stores and ITeSHOP in Hong Kong, mainland China and Southeast Asia. The label relies heavily on character and streetwear crossovers, including collaborations with Champion, A Bathing Ape, Disney, Sanrio's Gudetama, Sailor Moon and BT21. Parent I.T Limited was taken private in 2021 by founder Sham Kar Wai with CVC Capital Partners.