78% matchTeddy Fresh
Pastel colorblocked fleece with cartoon-license collabs
What changes: Single-designer drop label rather than a retail-group house line
Brand profile
Chocoolate Hong Kong
:CHOCOOLATE is I.T Group's Hong Kong casualwear label, known for graphic tees, hoodies and frequent character and streetwear collaborations.
Hong KongOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like Chocoolate Hong Kong like Teddy Fresh, Mahagrid, Hypland →
What to know about Chocoolate Hong Kong
Character licences drive the collections
Graphics lean on outside properties — Disney, Sanrio's Gudetama, Sailor Moon, BT21 — plus streetwear tie-ins with Champion and A Bathing Ape.
A retail group's own label
It is an in-house line of Hong Kong retailer I.T, launched for fall/winter 2006 and sold mainly through i.t stores and ITeSHOP across Asia.
Everyday basics at accessible prices
The range stays close to graphic tees, hoodies, sweatshirts, trousers and light outerwear, priced for daily wear rather than designer positioning.
How Chocoolate Hong Kong fits
Overall fit
runs small
Pieces are cut to Asian sizing standards and tend to run smaller than Western equivalents, so shoppers often go up a size for a comfortable fit.
Tip: Since sizing follows Asian streetwear cuts, most non-Asian shoppers should size up one, especially for a roomier fit.
Medium confidence · based on 4 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs small | relaxed streetwear | Consider sizing up for a comfortable or layered fit. |
| Trousers & pants | slightly small | regular to tapered | Check the waist measurement and size up if you prefer roomier legs. |
| Jackets | runs small | regular streetwear | Size up if you plan to layer underneath. |
| T-shirts & graphic tees | runs small | boxy relaxed | Size up one from your usual for a standard fit, as graphic tees are cut to Asian sizing. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Chocoolate Hong Kong
78% match
76% matchMahagrid
Asian mall-priced graphic hoodies in relaxed fits
What changes: Cooler Seoul logo-graphic look, fewer character licenses
72% matchHypland
Licensed anime and gaming prints on basic tees
What changes: Narrower focus on anime IP, no full apparel range
70% matchChocoolate Hong Kong fit questions
Does Chocoolate Hong Kong run big or small?
Chocoolate Hong Kong runs small. Since sizing follows Asian streetwear cuts, most non-Asian shoppers should size up one, especially for a roomier fit. Pieces are cut to Asian sizing standards and tend to run smaller than Western equivalents, so shoppers often go up a size for a comfortable fit.
How does Chocoolate Hong Kong fit?
Pieces are cut to Asian sizing standards and tend to run smaller than Western equivalents, so shoppers often go up a size for a comfortable fit. Overall shape: relaxed to boxy streetwear cut.
How do Chocoolate Hong Kong hoodies & sweatshirts fit?
Chocoolate Hong Kong hoodies & sweatshirts runs small. Consider sizing up for a comfortable or layered fit. Shape: relaxed streetwear.
How do Chocoolate Hong Kong trousers & pants fit?
Chocoolate Hong Kong trousers & pants fits slightly small. Check the waist measurement and size up if you prefer roomier legs. Shape: regular to tapered.
How do Chocoolate Hong Kong jackets fit?
Chocoolate Hong Kong jackets runs small. Size up if you plan to layer underneath. Shape: regular streetwear.
Brand facts
:CHOCOOLATE is an in-house label of Hong Kong retail group I.T, launched for fall/winter 2006 as an everyday-wear line. It builds collections around graphic tees, hoodies, sweatshirts, trousers and outerwear in youthful, print-driven styling, sold at accessible prices through i.t stores and ITeSHOP in Hong Kong, mainland China and Southeast Asia. The label relies heavily on character and streetwear crossovers, including collaborations with Champion, A Bathing Ape, Disney, Sanrio's Gudetama, Sailor Moon and BT21. Parent I.T Limited was taken private in 2021 by founder Sham Kar Wai with CVC Capital Partners.
- Founded
- 2006
- Origin
- Hong Kong, China
- Made in
- China, Hong Kong
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Y2K, Skatewear