88% matchPelle Pelle
Elaborate appliquéd leathers from the same 90s rap era
What changes: Outerwear and leather-led rather than knitwear
Brand profile
Coogi
Australian knitwear label known for densely textured, multicolored sweaters that became a 1990s hip-hop staple, now US-owned.
MelbourneOrigin
UnisexFocus
StreetwearStyle
$$$$Price
What to know about Coogi
One sweater carries the label
The signature piece is a dense multicolored wool-and-silk sweater layering cable, bobble and jacquard stitching — everything else sits around that product.
Australian knitwear turned hip-hop uniform
Founded in Melbourne in 1969, the brand hit its commercial peak in the 1980s and 90s when the sweaters became hip-hop staples tied to The Notorious B.I.G.
Australian roots, American ownership
Started by Jacky Taranto as Cuggi and renamed Coogi in 1987; US-based investors took over in the early 2000s and still sell knitwear and related apparel.
If you like Coogi
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84% matchKarl Kani
Founder-era 90s rap staple, baggy denim over knits
What changes: Denim and logo tees, lower price, less craft
76% matchEvisu
Y2K rap-adopted loud graphics, hand-worked detailing
What changes: Japanese selvedge denim focus, not sweaters
72% matchKapital
Maximalist patchwork craft knits, folk rather than funk
What changes: Workwear/indigo heritage, no hip-hop lineage
Brand facts
Coogi is an Australian knitwear label founded in Melbourne in 1969 by Jacky Taranto, originally trading as Cuggi and renamed Coogi in 1987. Its signature product is a densely textured, multicolored sweater in wool and silk, built from layered cable, bobble and jacquard stitching. The label's commercial peak came in the 1980s and 1990s, when the sweaters became a hip-hop staple closely tied to The Notorious B.I.G. Ownership passed to US-based investors in the early 2000s, and the brand continues to sell knitwear and related apparel.
- Founded
- 1969
- Origin
- Melbourne, Australia
- Made in
- Australia, China
- Price
- $$$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Y2K, Workwear / Heritage