Evisu is an iconic name in the world of streetwear, celebrated for its unique blend of Japanese craftsmanship and playful design. With a focus on bold graphics and premium denim, the brand is known for its distinctive silhouettes that effortlessly combine comfort and style. Utilizing high-quality materials, Evisu pieces often feature intricate detailing and a relaxed fit, making them perfect for both casual outings and fashion-forward events. This fusion of utility and aesthetic ensures that every piece is not only a statement but also a timeless addition to your wardrobe.

Brands like A Bathing Ape Bape and Billionaire Boys Club echo this ethos, each offering their own take on streetwear with vibrant graphics and innovative materials. Cactus Plant Flea Market brings a sense of whimsy and boldness that resonates with the creative spirit of Evisu, while Visvim embodies a commitment to craftsmanship and artisanal detail. Together, these labels form an exciting landscape of style, each contributing to the evolution of modern streetwear. Dive into our curated list to discover more brands that mirror Evisu's essence and elevate your fashion game.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Kapital
Match (%)
Style
$$$
Why Similar?
Fragment Design
Match (%)
Style
$$$
Why Similar?
Naked & Famous
Match (%)
Style
$$-$$$
Why Similar?
Bape
Match (%)
Style
$$$$
Why Similar?
visvim
Match (%)
Style
$$$$
Why Similar?
G-Star RAW
Match (%)
Style
$$-$$$
Why Similar?
Blue Blue Japan
Match (%)
Style
$$-$$$
Why Similar?
True Religion
Match (%)
Style
$$-$$$
Why Similar?
No Control Air
Match (%)
Style
$$
Why Similar?
Cav Empt
Match (%)
Style
$$-$$$
Why Similar?
Price
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Kapital

Size Guide
$$$
High
$$$ (High)
Streetwear
Workwear
Origin
Okayama, Japan
Made in
Japan
Founded
1984

Kapital is a Japanese clothing brand known for their high-quality, unique denim and workwear-inspired clothing.

Fragment Design

Size Guide
$$$
High
$$$ (High)
Streetwear
Minimalist
Origin
Tokyo, Japan
Made in
Japan
Founded
2003
Fragment Design is a Japanese streetwear brand founded by Hiroshi Fujiwara in 2003. The brand is known for its minimalist and clean designs, often featuring the iconic lightning bolt logo.

Naked & Famous

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Denim
Premium
Origin
Montreal, Canada
Made in
Asia
Founded
2008

Naked & Famous Denim is a Canadian brand renowned for its high-quality raw denim jeans. They are also recognized for their unique and innovative denim fabrics, often incorporating unconventional materials and themes.

A women wearing a Bape white abc camo big ape head t-shirt
$$$$
Very High
$$$$ (Very High)
Streetwear
Luxury
Origin
Tokyo, Japan
Made in
Global
Founded
1993

A Bathing Ape (BAPE) is a Japanese streetwear brand known for its bold and colorful designs, featuring the iconic ape logo, and worn by fans of hip-hop and urban fashion worldwide.

A women wearing a visvim beige pointer coat
$$$$
Very High
$$$$ (Very High)
Minimalist
Artisanal
Origin
Tokyo, Japan
Made in
Japan
Founded
2000

Visvim is a Japanese brand known for its artisanal approach to fashion, blending traditional Japanese craftsmanship with modern design to create high-quality clothing and accessories with a minimalist aesthetic.

G-Star RAW

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Denim
Origin
Amsterdam, Netherlands
Made in
Asia
Founded
1989
G-Star RAW is known for its innovative and cutting-edge approach to denim. The brand is recognized for its use of raw and untreated denim, as well as its focus on sustainability and ethical production practices.

Blue Blue Japan

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Minimalist
Sustainable
Origin
Tokyo, Japan
Made in
Japan
Founded
1996

Blue Blue Japan is a denim brand that offers a range of indigo-dyed clothing and accessories. The brand is known for its use of traditional Japanese dyeing techniques, natural materials, and sustainable practices. Their designs often incorporate unique textures and patterns created through the dyeing process.

True Religion

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
No items found.
Origin
Vernon, United States
Made in
USA, Mexico, China
Founded
2002
True Religion is a clothing brand known for its high-quality denim products and edgy designs. The brand's signature horseshoe logo and unique stitching patterns have become iconic in the fashion industry.

No Control Air

Size Guide
$$
Med
$$ (Med)
Edgy
Futuristic
Origin
Tokyo, Japan
Made in
Japan
Founded
2019
No Control Air is a contemporary streetwear brand that offers high-quality clothing for both men and women. Their designs are known for their unique and edgy style, featuring bold graphics and statement pieces that are perfect for those who want to stand out from the crowd.

Cav Empt

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Futuristic
Origin
Tokyo, Japan
Made in
Japan
Founded
2011
Cav Empt is a Japanese streetwear brand that is known for its bold graphics, technical fabrics, and futuristic designs. The brand's aesthetic is heavily influenced by digital culture, underground music, and contemporary art, making it a favorite among fashion-forward youth and creatives.
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Utilitarian
Origin
Tokyo, Japan
Made in
Japan
Founded
1996
WTAPS is a Japanese streetwear brand that is known for its military-inspired designs and high-quality materials. The brand's aesthetic is characterized by its clean lines, utilitarian details, and minimalist color palette.

PURPLE BRAND

Size Guide
$$$
High
$$$ (High)
Denim
Edgy
Origin
Vancouver, Canada
Made in
Asia
Founded
2017
PURPLE BRAND is renowned for its premium denim that combines edgy, streetwear-inspired designs with high-quality craftsmanship. The brand is particularly known for its innovative washes, unique detailing, and modern fits that appeal to fashion-forward individuals.
A women wearing a Citizens of Humanity navy & beige alexandra turtleneck

Citizens of Humanity

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Denim
Premium
Origin
Los Angeles, United States
Made in
Asia
Founded
2003
Citizens of Humanity is a premium denim brand known for its high-quality and sustainable jeans. Their styles range from classic to trendy, and they prioritize ethical and environmentally-friendly practices in their production process.

Cactus Plant Flea Market

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Playful
Origin
Los Angeles, USA
Made in
USA
Founded
2015
Cactus Plant Flea Market is a streetwear brand known for its playful and bold designs that often feature bright colors and quirky graphics. They've gained a cult following for their unique aesthetic and limited-edition drops.

Billionaire Boys Club

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Graphic-forward
Origin
New York City, United States
Made in
Asia
Founded
2005
Billionaire Boys Club is a clothing brand that is known for its unique and bold streetwear designs. The brand is recognized for its use of vibrant colors, graphic prints, and playful motifs, making it a favorite among fashion enthusiasts and urban trendsetters.
A women wearing a Acne Studios blue delara midi dress

Acne Studios

Size Guide
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Stockholm, Sweden
Made in
Italy
Founded
1996

Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.

A women wearing a Comme des Garçons black pleated faux-leather midi dress

Comme des Garçons

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Avant-garde
Contemporary
Origin
Tokyo, Japan
Made in
Japan
Founded
1969
Comme des Garçons is a Japanese fashion label founded by designer Rei Kawakubo in 1969. The brand is known for its avant-garde designs, unconventional silhouettes, and use of unexpected materials.
$$
Med
$$ (Med)
Classic
Origin
San Francisco, USA
Made in
Global
Founded
1853

Levi's is a classic American brand known for its iconic denim jeans, as well as other casual and workwear clothing.

Nudie Jeans

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
No items found.
Origin
Gothenburg, Sweden
Made in
Europe
Founded
2001
Nudie Jeans is a Swedish denim brand that is known for its commitment to sustainability and ethical production. They use organic cotton and recycled materials in their products and offer a free repair service for their jeans, encouraging customers to keep their clothing for longer.
$$$
High
$$$ (High)
Timeless
Relaxed
Origin
Okayama, Japan
Made in
Japan
Founded
2005
orSlow is a Japanese clothing brand that is known for its high-quality, durable and timeless designs. Their clothing is inspired by vintage workwear and military garments, and is often made from natural materials such as cotton and denim.
A women wearing a Han Kjøbenhavn black dropped shoulder coat

Han Kjøbenhavn

Size Guide
$$$
High
$$$ (High)
Streetwear
Contemporary
Origin
Copenhagen, Denmark
Made in
Denmark
Founded
2008
Han Kjøbenhavn is a Danish fashion brand that is known for its minimalist and functional designs with a touch of Scandinavian coolness. The brand is recognized for its high-quality materials, attention to detail, and innovative use of textures and patterns.
$$-$$$
Med-High
$$-$$$ (Med-High)
Denim
Heritage
Origin
Tokyo, Japan
Made in
USA
Founded
2019
Edwin is a Japanese denim brand that is known for its high-quality and durable jeans. They are also recognized for their use of natural indigo dye and their commitment to sustainability in their production processes.

16 Brands like Evisu

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{"pillar":"Evisu","rows":[{"name":"Kapital","score":92,"style":"Streetwear","price":"High","whySimilar":"Kapital shares a Japanese origin with Evisu, and both are heavily denim-focused. The streetwear style, relaxed and boxy silhouettes, dark palette, and premium materials create a near-identical positioning."},{"name":"Fragment Design","score":88,"style":"Streetwear","price":"High","whySimilar":"Fragment Design shares a streetwear style and a relaxed silhouette similar to Evisu."},{"name":"Naked & Famous","score":87,"style":"Heritage","price":"Med-High","whySimilar":"This brand has a strong focus on high-quality denim and dark palette akin to Evisu. The detailed craftsmanship and premium segment add to their similarity."},{"name":"Bape","score":84,"style":"Streetwear","price":"Very High","whySimilar":"Bape and Evisu both embrace the streetwear culture and prioritize quality materials."},{"name":"visvim","score":81,"style":"Minimalist","price":"High-Very High","whySimilar":"visvim shares a premium approach and focus on quality natural materials with Evisu."},{"name":"G-Star RAW","score":80,"style":"Contemporary","price":"Med-High","whySimilar":"Both brands emphasize denim, with similar relaxed fits and dark palettes. G-Star's innovation in sustainable denim aligns with Evisu's quality focus."},{"name":"Blue Blue Japan","score":78,"style":"Minimalist","price":"Med - High","whySimilar":"Blue Blue Japan shares Evisu's dedication to denim craftsmanship and natural fibers."},{"name":"True Religion","score":75,"style":"Heritage","price":"Med-High","whySimilar":"True Religion emphasizes high-quality denim construction, much like Evisu."},{"name":"No Control Air","score":75,"style":"Streetwear","price":"Med","whySimilar":"Similar streetwear style and relaxed, boxy silhouettes. The emphasis on edgy design aligns with some aspects of Evisu."},{"name":"Cav Empt","score":73,"style":"Streetwear","price":"Med-High","whySimilar":"Strong streetwear influence with a focus on unique graphics and materials. Both brands appeal to fashion-forward youth."}]}

Frequently Asked Questions

What brand is most similar to Evisu?

Kapital, with a 92% match score, is the brand most similar to Evisu. They both share a strong Japanese heritage and focus on premium denim and craftsmanship.

Cheaper alternatives to Evisu

Brands such as G-Star RAW, Blue Blue Japan, and No Control Air offer more affordable options, with price tiers in the mid-range segment ($$-$$$).

Is Kapital better than Evisu?

Kapital brings unique traditional workwear elements to its designs, while Evisu emphasizes bold hand-painted art. Preference depends on your style affinity and budget.

What is Evisu known for?

Evisu is renowned for its premium quality denim, unique hand-painted designs, and the incorporation of traditional Japanese techniques delivered through a contemporary streetwear lens.

Brands like Evisu but more affordable

For those seeking more budget-friendly alternatives, G-Star RAW ($$-$$$) and Blue Blue Japan ($$-$$$) provide excellent options without compromising on quality.

Done exploring brands like Evisu? Head over to our full brand discovery hub or check out other curated guides for more style inspiration.

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