90% matchFatface
Same British coastal casualwear, softer and less nautical
What changes: Less rugby/sailing heritage, more outdoorsy family basics
Brand profile
Crew Clothing Company
British smart-casual brand known for nautical rugby shirts, Breton stripes and quilted outerwear rooted in Salcombe sailing heritage.
LondonOrigin
UnisexFocus
Urban prep / IvyStyle
$$Price
4 brands like Crew Clothing Company like Fatface, Joules, White Stuff →
What to know about Crew Clothing Company
Born on the water at Cowes
It started in 1993 with navy-and-white rugby shirts sold at Cowes Week by a Salcombe windsurfing school owner, and sailing and countryside references still drive the range.
Rugby shirts and Breton stripes anchor it
The core is recognisable British smart-casual: rugby shirts, Breton stripes, polos, knitwear, chinos and quilted or technical outerwear, across men's, women's and kids'.
High-street scale, not niche label
Turnover hit £123.4m in 2024 under Hong Kong owner Exquisite Apparel Corp, with roughly 20 more UK stores planned for 2026 and a Henley Royal Regatta partnership.
How Crew Clothing Company fits
Overall fit
true to size
Crew Clothing generally fits true to size with a traditional, comfortable British smart-casual cut that isn't overly slim.
Tip: Order your usual size for a classic fit; size down only if you prefer a trimmer silhouette.
Medium confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | regular, classic fit | Take your normal size; the standard fit is roomy through the body, so size down or choose a slim/tailored fit for a closer cut. |
| Trousers & pants | true to size | regular chino cut | Order your normal waist; chinos have a comfortable, classic leg rather than a skinny cut. |
| Jackets | true to size | regular, room for a mid-layer | Take your usual size; quilted and technical outerwear leaves room for layering. |
| T-shirts & graphic tees | true to size | regular | Stick with your usual size for a classic, non-clingy fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Crew Clothing Company
90% match
84% matchJoules
Countryside-print equivalent, equestrian rather than sailing
What changes: Print-heavy and womenswear-led, wax jackets over rugby shirts
74% matchWhite Stuff
Print-led British lifestyle casualwear with homeware
What changes: Quirkier embroidery, weaker menswear offer
72% matchArmor-Lux
Authentic Breton striping from actual Brittany mills
What changes: Narrower maritime focus, no occasionwear or tailoring
Crew Clothing Company fit questions
Does Crew Clothing Company run big or small?
Crew Clothing Company fits true to size. Order your usual size for a classic fit; size down only if you prefer a trimmer silhouette. Crew Clothing generally fits true to size with a traditional, comfortable British smart-casual cut that isn't overly slim.
How does Crew Clothing Company fit?
Crew Clothing generally fits true to size with a traditional, comfortable British smart-casual cut that isn't overly slim. Overall shape: regular, classic smart-casual cut.
How do Crew Clothing Company shirts & overshirts fit?
Crew Clothing Company shirts & overshirts fits true to size. Take your normal size; the standard fit is roomy through the body, so size down or choose a slim/tailored fit for a closer cut. Shape: regular, classic fit.
How do Crew Clothing Company trousers & pants fit?
Crew Clothing Company trousers & pants fits true to size. Order your normal waist; chinos have a comfortable, classic leg rather than a skinny cut. Shape: regular chino cut.
How do Crew Clothing Company jackets fit?
Crew Clothing Company jackets fits true to size. Take your usual size; quilted and technical outerwear leaves room for layering. Shape: regular, room for a mid-layer.
Brand facts
Crew Clothing Company is a British smart-casual label built on coastal and countryside sporting references. Founder Alistair Parker-Swift, a former professional skier running a Salcombe windsurfing school, made navy-and-white rugby shirts in 1993 and sold them at Cowes Week; the first London store followed on New King's Road in 1995. Collections cover men's, women's and children's rugby shirts, Breton stripes, polos, knitwear, chinos, quilted and technical outerwear, dresses and occasionwear, plus a Henley Royal Regatta partnership. Hong Kong-based Exquisite Apparel Corp has owned the business since 2017; turnover reached £123.4m in the year to December 2024, with roughly 20 new UK stores planned for 2026.
- Founded
- 1993
- Origin
- London, United Kingdom
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Urban prep / Ivy, Workwear / Heritage