Crew Clothing Company
Crew Clothing Company is a British smart-casual label built on coastal and countryside sporting references. Founder Alistair Parker-Swift, a former professional skier running a Salcombe windsurfing school, made navy-and-white rugby shirts in 1993 and sold them at Cowes Week; the first London store followed on New King's Road in 1995. Collections cover men's, women's and children's rugby shirts, Breton stripes, polos, knitwear, chinos, quilted and technical outerwear, dresses and occasionwear, plus a Henley Royal Regatta partnership. Hong Kong-based Exquisite Apparel Corp has owned the business since 2017; turnover reached £123.4m in the year to December 2024, with roughly 20 new UK stores planned for 2026.
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